Power and Persuasion: How to Command Success in Business and Your Personal Life


It takes a rare combination of openness and resolution, toughnessand compassion, cooperation and competition to become successful inlife. In Power and Persuasion, Michael Masterson challengesmany of today’s popular notions about success. Theleadership, personal growth, and management techniques set forth inPower and Persuasion are effective for anyone who isinterested in getting on the fast track to success.

According to Masterson, publisher of the Early to ...

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It takes a rare combination of openness and resolution, toughnessand compassion, cooperation and competition to become successful inlife. In Power and Persuasion, Michael Masterson challengesmany of today’s popular notions about success. Theleadership, personal growth, and management techniques set forth inPower and Persuasion are effective for anyone who isinterested in getting on the fast track to success.

According to Masterson, publisher of the Early to Risewww.earlytorise.com daily e-newsletter, truly successful peoplemust be willing to do the hard thinking, make the tough decisions,and get the job done. They must seek the help of the best peopleavailable, without shirking their individual responsibility, tocreate a compelling vision of what can be and then sell that visionto their employees, their investors, and their customers. Knowinghow persuade others that your ideas are worthy is the single mosteffective way to achieve power. And putting lots of power behindyour best ideas, Masterson says, is the fastest and surest way tosucceed in life.

The good news is that persuasion, like so many other importantskills (communication, negotiation, and analytical thinking), canbe learned. In Power and Persuasion, you’ll discoverhow to develop great ideas and convince other people to valuethem.

Based on his own experience as a successful businessman and hisobservations of other, Power and Persuasion will help youidentify the essential qualities needed to be successful in yourbusiness, social, and personal life. This powerful guide will alsoshow you how to become a more influential person through exampleand by practicing the most effective techniques of persuasion.

Power and Persuasion breaks new ground in decoding whatit takes to be successful by providing examples of leaderswho…

  • Don’t manipulate better performances out of people
  • Don’t become therapists for their employees
  • Understand proper teamwork
  • Listen as well as talk
  • Don’t try to control everything
  • Create a culture of accountability
  • Attach deadlines to their goals
  • Know when NOT to be competitive
  • Understand how to follow
  • Do NOT “Look out for Number One”

Filled with in-depth insight and expert advice, Power andPersuasion introduces you a new way of understanding successalong with powerful and proven techniques for accomplishingeverything you want to in life.

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What People Are Saying

From the Publisher
"Over these many years of watching Michael devour books onleadership, ask probing questions of all manner of leaders, andwrite his daily insights, I see now where it has all led—to amagnificent new book on leadership. If you are passionate aboutbecoming a more effective leader, do yourself a favor and readPower and Persuasion."
Steve Leveen, CEO and Cofounder, Levenger

"Michael Masterson’s new book emphasizes vision andeffective communication, and, although unconventional at time, hisideas about leadership are unassailable and will be more widelyemployed. I have made it required reading for everyone at FrankMcKinney & Company."
Frank McKinney, bestselling author of FrankMcKinney's Maverick Approach to Real Estate Success and MakeIt BIG!

"I ghostwrote a book on leadership for which I personallyinterviewed 100 CEOs, many from big-name Fortune 500 companies andleading national brands. But I learned more about leadership byreading Michael Masterson's new book Power and Persuasionthan I did from all my interviews with those 100 CEOscombined."
Bob Bly, author of more than 60 books and Director ofthe Center for Technical Communications

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Product Details

  • ISBN-13: 9780471786771
  • Publisher: Wiley
  • Publication date: 11/25/2005
  • Series: Agora Series, #55
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.18 (w) x 9.20 (h) x 0.87 (d)

Meet the Author

Michael Masterson has developed a loyal following through his writings in Early to Rise (www.earlytorise.com), an e-newsletter published by Agora that mentors more than 400,000 success-oriented individuals to help them achieve their financial goals. Masterson has been making money for himself or others for almost four decades. In that time, he’s only taken two breaks—each time for two years. The first was after a stint with the Peace Corps where he came to appreciate relative values and the joy of teaching. The second came at age thirty-nine, when he retired from the $100 million-plus business that he and his partner built. Over the course of his remarkably successful business career, Michael’s been involved in the development of dozens of successful businesses, including two that grew beyond $100 million. At one time or another, he’s owned and run companies that were public/private, onshore/overseas, local/international, service-/product-oriented, retail/wholesale/direct mail, and even profit-not-for-profit.

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Table of Contents



Chapter One. What You Need (And Don’t) To Be a GoodLeader.

Chapter Two. Leading Sometimes Means Following.

Chapter Three. Why News Managers Fail: The Most CommonLeadership Pitfalls.

Chapter Four. Thinking “Out of the Box”—WhatIt Really Means.

Chapter Five. Creative V.S. Reactive Leadership.

Chapter Six. Making Difficult Decisions Easy: A 7 Step Plan.

Chapter Seven. Reason Or Gut Instinct, Which Rules? (SeparatingThe Men From the Boys).

Chapter Eight. Are You Too Competitive?

Chapter Nine. Mind Your Manners.


Chapter Ten. #1: Coming Up With The Big Idea.
#2: Don’t Wait For Consensus.
#3: Strengthen Your Ideas: The Leap From Contemplation toTesting.
#4: Setting a Goal and Rallying The Troops.
#5: Creating A Plan and Attaching a Deadline.
#6: Following Up.
#7: Create a Culture of Accountability.
#8: Practice Makes Perfect.

Chapter Eleven. How to Get Promoted.

Chapter Twelve. The Power of Delegation.

Chapter 13. Achieve More with aMentor.

Chapter 14. Make Your Company Better and More ProductiveToday.


Chapter 15. The Art of Criticism…The Skill of Praise: HowGood Leaders Use Both to Their Advantage.

Chapter 16. Three Communication Secrets of Highly EffectiveLeaders.

Chapter 17. Speak More Powerfully…Leading byPersuasion.

Chapter 18. How to be a Successful Negotiator: HandlingObjections and Obstacles Like a Pro.

Chapter 19. Standing Up to Business Bullies TheRight Way.

Chapter 20. Asking Questions Like a Born Leader.


Chapter 21. Improving All of Your Relationships: How to GetPeople to Like You and Do What You Want.

Chapter 22. Creating Stellar Employees with 5 Training Tips.

Chapter 23. Transform Your Team into a Winning One.

Chapter 24. How to Make Meetings Work The Way You Want ThemTo.

Chapter 25. TheBest Way to Deliver Bad News: When toWrite…When to Phone…When to Have Lunch.

Chapter 26. What to do with Problem Employees (And TheirProblems).

Chapter 27. How to Fire People (Without the Agony).

Chapter 28. The Secret to Getting Everybody (Including TheLaggards) to Be More Productive.




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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted May 8, 2006

    Another life-changing book from Masterson

    Michael Masterson is a money-making genius and the ideas he presented in Automatic Wealth changed my life. As soon as I heard about the release of Power and Persuasion I ran out and grabbed a copy... and was not disappointed. In P&P, Michael reveals the two universal rules for power and success that the world's most successful people seem to know and the rest of us missed out on. Concise, easy-to-read, and extremely informative, I highly recommend this for anyone looking to improve their personal and professional life.

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  • Anonymous

    Posted May 9, 2006

    More Practical Advise for Getting Ahead

    As an avid follower of Michael Masterson's EarlytoRise e-zine, I had a pretty good idea of what to expect from Power & Persuasion. What I didn't expect, and what was such a pleasant surprise, was how well the ideas flowed from one to the next. I may have been expecting just cut and pasted excerpts from EarlytoRise, but this book goes way beyond that. The book reads like one cohesive, step-by-step set of directions for assembling a successful career. And, Masterson's written the book so that it doesn't center on just one or two specific areas of employment - but instead centers on the mindset and characteristics that every business person should incorporate to get to the top, of whatever their chosen field is. I'll absolutely continue to follow Masterson's ideas, as they've already proved incredibly successful in my life.

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