Power Branding: Leveraging the Success of the World's Best Brands [NOOK Book]

Overview


Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren’t slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics ...

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Power Branding: Leveraging the Success of the World's Best Brands

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Overview


Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren’t slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies sometimes avoid being better? Why do brands that create the most memorable advertising stay away from focus groups? What is the secret to an effective slogan? When can admitting a negative become a positive? A diverse selection of companies provides powerful lessons, ranging from traditional icons like Coca-Cola, McDonald’s, and General Motors, to new media models like Google and Facebook. This book appeals not only to time- starved executives, but also to middle managers and owners of small businesses who have a wide variety of marketing problems to address and who need to change the way they think about how to generate healthy, consistent growth.


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Editorial Reviews

From the Publisher
“Both readable and wise—a rare combination—this book will be a welcome counselor to both the CMO and CEO as they look to build and nurture their most important asset—their company's brand." —Jon Iwata, SVP, Marketing and Communications, IBM

"Steve McKee is masterful in taking the theoretical and making it real. Continuing his approach from his previous informative book, When Growth Stalls, Steve looks at a business’s most valuable but misunderstood asset, its brand, and aids readers with a look in the mirror at how they are managing theirs." —Tommy Millner, Chief Executive Officer, Cabela’s Inc.

"In Power Branding Steve McKee delivers a knockout that should be mandatory reading in every business school in America. This is now the definitive book on modern branding." —Jay Baer, New York Times bestselling author of Youtilty

“Steve McKee breaks brand strategy down into bite size pieces with concrete examples to consider. With a simple and compelling message, Mr. McKee's book is so thought provoking that I am giving a copy to my entire senior management team.” —Stan E. Hubbard, CEO, REELZCHANNEL

“I found the book entertaining, insightful and best in class on the subject of branding. For those of us interested in building exceptional companies, Steve shows us how essential and powerful it is when we develop and communicate our brand in alignment with our Vision, Mission and Value Proposition. For leaders looking to internally inspire, motivate, and spur creativity and growth while building great cultures and lasting customer loyalty, this book is invaluable.” —Kim Bang, Former CEO, Bloomberg Tradebook

“Most business books these days either rehash the same themes or merely validate what you already know. It’s refreshing to read Power Branding and be able to apply so many things both your customers and marketing team will appreciate.” —Jay Steinfeld, CEO/Founder, Blinds.com

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Product Details

  • ISBN-13: 9781137413529
  • Publisher: St. Martin's Press
  • Publication date: 1/7/2014
  • Sold by: Macmillan
  • Format: eBook
  • Pages: 256
  • Sales rank: 647,016
  • File size: 461 KB

Meet the Author


Steve McKee is president of McKee Wallwork & Company, an integrated-marketing firm recognized by Advertising Age as one of top ten small agencies in the US. He is a BloombergBusinessweek.com columnist and is the author of the Axiom Award-winning business book When Growth Stalls.
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Customer Reviews

Average Rating 5
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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted February 4, 2014

    Steve offers up great tips, insight, examples and advice for giv

    Steve offers up great tips, insight, examples and advice for giving your brand the boost it needs to take it to the next level.
    Easy reading with great tips in every chapter. His extensive experience with a variety of companies coupled with a strong focus on research make it relevant for any business owner, executive or marketing professional. 

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  • Anonymous

    Posted January 26, 2014

    Steve's book has a lot of great information how to make your bra

    Steve's book has a lot of great information how to make your branding work in this ever changing world. I loved all of the ideas to utilize everything in front of us. He has much wisdom and working knowledge on how to make your business the best it can be. I believe any business that would take this book and apply it to their strategy of growing their business to make it more successful would in no way be disappointed.




    Lisa Cedar Crest NM

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  • Anonymous

    Posted January 16, 2014

    Very good read for all senior marketing leaders. Met the author

    Very good read for all senior marketing leaders. Met the author several times.  Very humble and sincere.  Very good listener- and it shows from the case studies in his book. I especially thought
    his workflow of Who,what, how, where/when and whoops was well thought out. Short chapters make it an easy read.  Highly recommend this book as a working tool to walk your own brand through.
    You once again be invigorated and jazzed on what you can do to take your brand to the next level.

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  • Anonymous

    Posted January 15, 2014

    Steve McKee brings a world of experience and knowledge to the ta

    Steve McKee brings a world of experience and knowledge to the table and demonstrates that in a well-written book with excellent examples to support.  I have worked with Steve in the past and seen his methodology in practice that is described throughout these pages.  I would recommend this book to anyone in marketing either as a student to professional as well as those curious to understand the unique aspects of building a brand. 

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  • Anonymous

    Posted January 11, 2014

    Amazing book. A MUST read.

    Amazing book. A MUST read.

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  • Anonymous

    Posted January 10, 2014

    I have read several branding books, but nothing reads like Power

    I have read several branding books, but nothing reads like Power Branding by Steve McKee. The book is organized in small bite sized chapters that are perfect for sharing examples and experiences (I want a calendar of the chapter quotes for my office). In the book McKee covers a wide range of brands and takes you through a how-to/what-they-did, which makes it very easy to relate to your own brand. The book also has great reference pages on the last few pages so you can easily search for examples to specific branding issues. Great read, great insights! 

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