Power Communication / Edition 1

Power Communication / Edition 1

by Thomas D. Clark
     
 

ISBN-10: 0538822996

ISBN-13: 9780538822992

Pub. Date: 01/28/1994

Publisher: South-Western

Power Communication provides you with a systematic presentation of how to compose persuasive written and oral messages. Organized around the acronym POWER, you'll learn to Plan, Organize, Write, Edit, and Revise letters memos, and presentations for effective communications.  See more details below

Overview

Power Communication provides you with a systematic presentation of how to compose persuasive written and oral messages. Organized around the acronym POWER, you'll learn to Plan, Organize, Write, Edit, and Revise letters memos, and presentations for effective communications.

Product Details

ISBN-13:
9780538822992
Publisher:
South-Western
Publication date:
01/28/1994
Pages:
339
Product dimensions:
6.40(w) x 9.13(h) x 0.52(d)

Table of Contents

Introduction
Pt. IPlan and Organize Your Message1
Ch. 1Plan a Message Strategy2
Ch. 2Outline Your Message13
Ch. 3Plan the Content of Your Message33
Ch. 4Highlight Your Message54
Ch. 5Use a Planning Matrix to Organize Complex Documents67
Pt. IIWrite Your Message81
Ch. 6Write the First Draft82
Ch. 7Prepare Tables, Charts, and Graphic Aids97
Pt. IIIEdit and Revise119
Ch. 8Edit for Logical Consistency and Reader Trust120
Ch. 9Edit to Project Positive Images of Yourself and Your Company134
Ch. 10Edit to Avoid Litigation160
Ch. 11Revise Your Memos and Those of Your Co-Workers169
Pt. IVSpeak With Power179
Ch. 12Prepare the Presentation180
Ch. 13Deliver the Presentation213
Pt. VUse Models of Effectively Written Documents227
Ch. 14Selected Model Documents228
Appendices289
Suggested Further Reading333
Index335

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