Power Entertaining: Secrets to Building Lasting Relationships, Hosting Unforgettable Events, and Closing Big Deals from America's 1st Master Sommelier

Overview

You're at a fancy downtown restaurant for dinner with amillion-dollar business deal on the table. The waiter hands you thewine list. Now what? So much for that shiny MBA and your powerfulbusiness connections. What matters right now, at this moment, isyour wine IQ—and your ability to entertain this client in away he or she will never forget. In Power Entertaining,Eddie Osterland, Master Sommelier and one of America's foremostwine and food coaches, outlines dozens of power entertaining tipsthat can make anyone a ...

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Overview

You're at a fancy downtown restaurant for dinner with amillion-dollar business deal on the table. The waiter hands you thewine list. Now what? So much for that shiny MBA and your powerfulbusiness connections. What matters right now, at this moment, isyour wine IQ—and your ability to entertain this client in away he or she will never forget. In Power Entertaining,Eddie Osterland, Master Sommelier and one of America's foremostwine and food coaches, outlines dozens of power entertaining tipsthat can make anyone a more effective host or hostess—be it ata corporate business event or private dinners with clients inrestaurants.

When it comes to hosting big business meetings or importantsales events, you will discover how to entertain business clientsand business associates with ease, knowledge, and confidence, usinggood wine and food as the ingredients to build strong and lastingbusiness relationships. This reassuring and comprehensive guide tomaking an overwhelmingly positive impression will help you to:

  • Create dynamic pairings of great foods and great wines
  • Transform boring business meetings and sales functions intomemorable social events that people will want to attend again andagain
  • Build long-term business relationships based on thetime-honored principles of courtesy, generosity, and old-worldhospitality
  • Get world-class customer service in upscale restaurants even onthe busiest nights
  • Use business entertaining as a powerful client developmentstrategy

Success is always in the details, so master the finer points ofentertaining before your next big business event.

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Product Details

  • ISBN-13: 9781118269022
  • Publisher: Wiley
  • Publication date: 9/25/2012
  • Edition number: 1
  • Pages: 240
  • Sales rank: 819,543
  • Product dimensions: 8.50 (w) x 5.90 (h) x 1.00 (d)

Meet the Author

EDDIE OSTERLAND, America's first Master Sommelier, is aninternationally acclaimed expert in the culinary arena of food andwine. Eddie holds the prestigious degree of DiplômeUniversitaire d'Aptitude à la Dégustation (DUAD) from theUniversité de Bordeaux in Bordeaux, France. While completinghis studies there, he passed the grueling Master Sommelier Diplomain London in 1973 and later became head sommelier at the Hôtelde la Poste in Beaune, Burgundy, France—an American running aFrench wine cellar! For more than twenty-five years, he hasdelivered workshops on his concept of Power Entertaining to suchglobal companies as Accenture, General Mills, Citigroup, IBM,Merrill Lynch, GE, Ford, UBS, Discover Card, Sprint, Procter &Gamble, Oracle, and American Express.

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Table of Contents

Foreword Mark LeBlanc xi

Preface xiii

Acknowledgments xvii

Introduction 1

1 My Definition of Power Entertaining 11

2 Toss (and I Do Mean TOSS)

That Caesar Salad! 21

3 20 Secrets of Successful Power Entertaining 35

4 Power Pairing Great Foods with Great Wines 50

5 Your New Best Friends: The Sommelier and the Wine Merchant65

6 So Many Wines, So Little Time! 83

7 Taste Wine like the Masters Do 133

8 Out of the Kitchen Closet: Coming Out as a Foodie155

9 Power Entertaining at Home 162

10 Masterminds: From Wine Geek to Wine Expert 177

Epilogue: Taste Life Now! 183

Appendix A 185

Appendix B 189

Appendix C 191

Appendix D 195

Appendix E 197

Appendix F 199

About the Author 201

About the Collaborator 203

Resources 205

Index 207

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