The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search

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Overview

This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of ...
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The Power Formula for LinkedIn Success: Kick-Start Your Business, Brand, and Job Search

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Overview

This simple, user-friendly guide explains how you can access the full power of LinkedIn--including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are you at a social-media disadvantage if you entered the business world before the rise of Facebook? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: your experience and connections as a seasoned professional give you a leg up in harnessing the benefits of LinkedIn. You have already done a lot of the networking groundwork, and LinkedIn can extend your reach even further with minimal time each week.

Using actual screenshots of the LinkedIn website, Breitbarth demonstrates how you can take advantage of all the features of this professional networking platform. He shows you how to create a compelling profile, use keywords to improve your ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. His 6-week, 2-hour-per-week startup plan and weekly maintenance plan will motivate you to make the most of your time on LinkedIn.

Wayne Breitbarth's pragmatic teaching style and engaging sense of humor are on display throughout The Power Formula for LinkedIn Success, and he shares many specific examples, stories, and illustrations that are the direct result of thirty years experience in business consulting and business ownership. Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.

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Editorial Reviews

New York Journal of Books
"The Power Formula doesn't read like a first book,....Instead, it is polished and comprehensive enough to provide an excellent starting base for social media newbies.
Inside Endorsements page
Wayne Breitbarth's Power Formula for Linkedin Success explains how anyone can use Linkedin to propel business growth. --(Christina Steder, President, Clear Verve Marketing, LLC)

This greatly simplifies the ability of those of us not in the Facebook generation to make sense of social media and leverage LinkedIn for business success.??

--(Michael A. Dalton, Author of Simplifying Innovation)

I know of no one who knows how to use LinkedIn better than Wayne Breitbarth. --(Robert Grede, Best-selling author of Naked Marketing - The Bare Essentials and The Spur & The Sash--a novel)

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Product Details

  • ISBN-13: 9781608320936
  • Publisher: Greenleaf Book Group, LLC
  • Publication date: 3/1/2011
  • Pages: 175
  • Product dimensions: 5.40 (w) x 8.40 (h) x 0.60 (d)

Meet the Author

Wayne Breitbarth is the owner of M&M Office Interiors, and he also shares his passion for social media with others through private business consulting as well as dynamic presentations to local and national audiences. His listeners are captivated by his simple, straightforward approach that results from his diverse business background. He has received recognition for his public service in the Milwaukee community and resides just outside the city with his wife of thirty years.
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Table of Contents

Introduction: I Never Even Wanted to Be on LinkedIn! 1

Chapter 1 A New Way to Look at Social Media: The LinkedIn Power Formula 7

Your Unique Experience

Your Unique Relationships

The Tool

Chapter 2 The Million-Cubicle Project: LinkedIn-Making the Invisible Visible 11

Chapter 3 Where's the Beef?: The LinkedIn Profile: Basics 21

Chapter 4 Your 30-Second Bumper Sticker: The LinkedIn Profile: Personal Identification Box 27

Your Name

Your Photograph

Your Headline

Your Location and Industry

Chapter 5 Resume on Steroids: The LinkedIn Profile: Experience Section 33

Chapter 6 Aren't You Any Good?: The LinkedIn Profile: Recommendations 37

How Many Recommendations Should I Have?

What Should My Recommendations Say?

Why Are Recommendations So Important?

Tips for Getting Recommendations

Chapter 7 Hyperlinks to Hot Leads: The LinkedIn Profile: Additional Top Box Items 45

Education

Websites

Public Profile URL

Chapter 8 That's My Boy!: The LinkedIn Profile: Summary and Specialties Sections 53

The Summary Section

Specialties

Chapter 9 Not Your Average Joe: The LinkedIn Profile: Must-Have Applications and Tools 61

Box.net Files

Google Presentation / SlideShare

Amazon's Reading List Events

Giving (and Getting) Answers

Chapter 10 Who Do You Want to Find?: Searching on LinkedIn 71

Saved Searches

Chapter 11 I Found You-Now What Do I Do with You?: Contacting the Person You Just Found 79

The Introduction Function

Chapter 12 There's Gold in Them Thar Hills: Expanding Your Network 87

Importing Contacts

Connecting with Colleagues

Connecting with Classmates

The Outlook Toolbar

"People You May Know"

Accepting or Declining Connection Requests

Connecting with Competitors

Monitoring Your Growing Network

Tags

"Who's Viewed My Profile?"

Chapter 13 Keywords Are King: Maximizing Your Ability to Find and Be Found by Others 101

Exact Phrases

The "And" Function

The "Or" Function

The "Not" Function

Keyword Optimizing Your Profile

Chapter 14 How Do Companies Fit into the LinkedIn Landscape?: Researching Companies on LinkedIn and Other 107

Company-Related Matters

Social Media Policies and Procedures

Chapter 15 Revving Up Your LinkedIn Efforts by Joining Groups: The Power of LinkedIn Groups 115

Chapter 16 Show Me the Money!: What Are the Power Users Doing on LinkedIn? 121

Chapter 17 Your Account, Your Settings-Your Way: Setting Your Preferences and Using the LinkedIn Help Centers 129

Paid vs. Free Accounts

LinkedIn Learning Center and Customer Service Center

Chapter 18 A Job Seeker's New Best Friend: LinkedIn-The World's Largest Internet-Based Resume Database 135

Chapter 19 Ready…Set…Go!: A Six-Week, Two-Hour-per-Week Road Map to Results 145

Weeks 1-6

Managing Your Time on LinkedIn

Chapter 20 Conclusion (Or Is It Just the Beginning?: Which Camp Are You In? 153

Bonus: My Kids Are Already on Facebook-Chapter Can't They Find a Job There?: Why College Students Need to Be on LinkedIn 157

Acknowledgments 165

Index 169

About the Author 179

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Customer Reviews

Average Rating 4.5
( 6 )
Rating Distribution

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(3)

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(2)

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Sort by: Showing all of 6 Customer Reviews
  • Posted April 12, 2012

    more from this reviewer

    Highly recommend

    I was asked to provide a training to our company executives regarding LinkedIn. I purchased this book and found the information easy to use. It is well written and flowed nicely. I continue to use the book to help our staff members get LinkedIn.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted January 10, 2012

    Highly recommend

    I am read and use this book on a daily basis. I recommend it to anyone who really wants to learn more about Linked in and making sense of it all. Wayne helps guide you toward success on LinkedIn.
    I would recommend that if anyone has a chance to see Wayne in person when he talks about his book take that chance. I was inspired to work on my profile and network. "

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted August 1, 2013

    The Power Formula for LinkedIn Success, by Wayne Breitbarth

    The Power Formula for LinkedIn Success, by Wayne Breitbarth, is sort of a how to guide for new users to the the LinkedIn website, a social media site that is centered around building up your own personal networking. Breitbarth explains in depth, the way that you can make sure your profile is completed to it's fullest potential. The book also explains how you can make sure you are not compromising information or privacy while using the website, as well as ways to use LinkedIn to not only search for employment but to search for qualified employees as well.

    As someone who has never used LinkedIn before, I found this book to be very informative on what the website really was, as well as how to properly use it. The book was very well written and was a very quick and easy read, I was able to get through it in just two sittings. I also have to say that I like the fact that Breitbarth, though promoting LinkedIn, does not come across as the door-to-door salesman type. While reading the book, I honestly felt that the author was simply trying to help the audience better understand what the product was, and then allow them to be able to use the product to their full potential. I would highly recommend this book to anyone who is new to LinkedIn, or who wants to know more about it. Great job to the author.

    Was this review helpful? Yes  No   Report this review
  • Posted July 31, 2013

    LinkedIn is the world's largest professional network with over 2

    LinkedIn is the world's largest professional network with over 200 million members and growing rapidly. It is commonly known as "The Facebook for Businesspeople." LinkedIn helps you promote your products and/or services, to increase revenue, as a small business owner.




    This book's purpose is to efficiently use LinkedIn to accomplish all your business goals. Learn why you should make a LinkedIn profile, and what the benefits are to having one. Some would refer to a LinkedIn profile as a "resume on steroids."This book is an aid to creating and maintaing your profile to get all that you can from the service.




    This was so educational, as I did not know anything about LinkedIn previous to reading this book. I am excited to check out the website and make my own profile. With this book as my aid, I can't go wrong. It will guide you, as it did me, into the LinkedIn world professionally and efficiently. Overall I give this book a 5/5

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 11, 2012

    LinkedIn for Dummies

    Step by Step instruction on how to use LinkedIn properly. As the book itself is very useful to all registered users, it is also a very useful manual for not so computer savvy ppl [older folks :)] It showed me a lot of features and how to use them and I hope that the publisher will continue to update this edition online as new options become available on LinkedIn.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted May 9, 2011

    No text was provided for this review.

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