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Posted August 3, 2013
LinkedIn has been called “The world’s largest online business networking site.”
If you are a job seeker, or looking to promote your company, this book is for you.
Whether you have never used LinkedIn before, or have already created your profile, you need to use this important reference guide. Written in an easy to follow, almost step-by-step format, Wayne takes you from the very beginning of creating your profile, on up to what to do once you have it created. If you have never used LinkedIn before, Wayne makes it easy to create a profile, but you still need to do the work behind it. If you already are on LinkedIn, you’ll want to make sure you use all that is available to you, and make sure to use those all important keywords. Wayne won’t write your profile for you, you do need to do the work, but he will help you using his own profile as an example.
In addition to tips to check off at the end of each chapter, he also includes links to resources to help you even more. With this being the second edition, he has noted what is no longer available and what has been updated. No matter what your position is, if you are looking to network with others and grow yourself or your business, you’ll want to keep this handy as you use LinkedIn to help you succeed.
Posted July 30, 2013
The Power Formula for LinkedIn Success is a great book, especially for those of us who could not figure out how a social media device could be used for business networking and job searching. This book came at a great time for me. I had just attended a webinar and one of the presenters, a head hunter, said to use LinkedIn “to land the job of your dreams.” Of course, I couldn’t see how that would help. Like many, I had created a profile on LinkedIn but never got much further than my name and basic information because I could not really see how this site would benefit me. Then, I read The Power Formula for LinkedIn Success and now I understand what a great tool LinkedIn can be. This book advises you on how to create a great profile, what to include, and how to set up a network based on the author’s own experience. The Power Formula for LinkedIn Success will come in very handy for those people who are looking to change jobs or those in the business world looking to network with others.
I will definitely be using the instruction obtained from this book to boost my LinkedIn profile and I would definitely encourage anyone who has even remotely heard of LinkedIn to read this book and determine for themselves ifLinkedIn would be beneficial to them.
This book is written as a manual. It is broken down into reasonable chapters and the author clearly explains each step of the process. He is also very good about including parts of LinkedIn that could be part of your profile based on when you joined. I thought that this book, even though it was written as a how-to book, was very easy to read.
Again, I found The Power Formula for LinkedIn Success to be a very useful book and would encourage others to take a look at it.
One word of caution, however: At the webinar referenced above, the presenter clearly stated that potential employers don’t want to read about volunteer hours or hobbies nor do they want to see every job you have ever hand. She stated it was best to only focus on the field you are in and leave off the jobs in other fields you may have had. The authors advice differs from this. Therefore, I will be speaking more to staffing personnel in my field to determine for myself which is the best option for me.