The Power Formula for LinkedIn Success (Second Edition - Entirely Revised) : Kick-start Your Business, Brand, and Job Search [NOOK Book]


2nd Edition of the world's most popular LinkedIn book
Completely updated, expanded, and supplemented with 10 valuable new resources

Tens of thousands have used Wayne Breitbarth's LinkedIn secrets to harness the power of LinkedIn. They've learned how to find (and be found ...
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The Power Formula for LinkedIn Success (Second Edition - Entirely Revised) : Kick-start Your Business, Brand, and Job Search

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2nd Edition of the world's most popular LinkedIn book
Completely updated, expanded, and supplemented with 10 valuable new resources

Tens of thousands have used Wayne Breitbarth's LinkedIn secrets to harness the power of LinkedIn. They've learned how to find (and be found by) the right people. This has resulted in lucrative new customers, great new jobs, and, of course--more income.

And most people have only scratched the surface of LinkedIn's potential.

In this updated and expanded 2nd Edition of his bestselling book The Power Formula for LinkedIn Success, Breitbarth includes LinkedIn's newest features and shares strategies for capitalizing on them.

And if you think you're at a social-media disadvantage because you entered the business world before the rise of Facebook, this seasoned businessman shows you how just the opposite is true. Your experience and business network actually give you a leg up in harnessing the benefits of LinkedIn.

As an added bonus, Breitbarth includes a 6-week, 2-hour-per-week startup plan and weekly maintenance plan that will motivate you to make the most of your time on LinkedIn.

Whether you are an entry-level professional, a CEO, or anywhere in between, you can benefit from this practical introduction to a powerful networking tool.
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Product Details

  • BN ID: 2940016428550
  • Publisher: Greenleaf Book Group, LLC
  • Publication date: 4/5/2013
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 232
  • Sales rank: 399,572
  • File size: 2 MB

Meet the Author

Wayne Breitbarth, founder of Power Formula LLC, is a nationally recognized industry leader in LinkedIn training and marketing. He has shared his expertise with more than 40,000 professionals through private business consulting, dynamic presentations to local and national audiences, and his critically acclaimed book The Power Formula for LinkedIn Success: Kick-start Your Business, Brand, and Job Search.

Wayne works with companies to develop a comprehensive strategy for using LinkedIn to increase sales, raise brand awareness, recruit employees and reduce recruiting fees, and discover new markets for products and services. His thirty years' experience in the areas of operations, finance, management, consulting, and business ownership enable him to "put it all together" for his clients.

In addition to his consulting work, Wayne is a dynamic speaker. His practical yet entertaining presentations have inspired audiences at conventions, industry association events, corporate training sessions, and executive groups.

As a LinkedIn expert, Wayne has been quoted in Inc., Forbes, Wired, American Express Open Forum, and

He is a Certified Public Accountant and received a BBA from the University of Wisconsin-Whitewater and an MBA from Marquette University.

Wayne can be found on LinkedIn at

Follow him on Twitter @WayneBreitbarth for daily LinkedIn tips.

Be sure to sign up for his FREE weekly LinkedIn tips at

Contact Wayne at
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Customer Reviews

Average Rating 4.5
( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Posted August 3, 2013

    LinkedIn has been called ¿The world¿s largest online business ne

    LinkedIn has been called “The world’s largest online business networking site.”
    If you are a job seeker, or looking to promote your company, this book is for you.
    Whether you have never used LinkedIn before, or have already created your profile, you need to use this important reference guide.  Written in an easy to follow, almost step-by-step format, Wayne takes you from the very beginning of creating your profile, on up to what to do once you have it created.  If you have never used LinkedIn before, Wayne makes it easy to create a profile, but you still need to do the work behind it.  If you already are on LinkedIn, you’ll want to make sure you use all that is available to you, and make sure to use those all important keywords.  Wayne won’t write your profile for you, you do need to do the work, but he will help you using his own profile as an example.
    In addition to tips to check off at the end of each chapter, he also includes links to resources to help you even more.  With this being the second edition, he has noted what is no longer available and what has been updated.  No matter what your position is, if you are looking to network with others and grow yourself or your business, you’ll want to keep this handy as you use LinkedIn to help you succeed.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 30, 2013

    The Power Formula for LinkedIn Success is a great book, especial

    The Power Formula for LinkedIn Success is a great book, especially for those of us who could not figure out how a social media device could be used for business networking and job searching.  This book came at a great time for me.  I had just attended a webinar and one of the presenters, a head hunter, said to use LinkedIn “to land the job of your dreams.”  Of course, I couldn’t see how that would help.  Like many, I had created a profile on LinkedIn but never got much further than my name and basic information because I could not really see how this site would benefit me.   Then, I read The Power Formula for LinkedIn Success and now I understand what a great tool LinkedIn can be.  This book advises you on how to create a great profile, what to include, and how to set up a network based on the author’s own experience.  The Power Formula for LinkedIn Success will come in very handy for those people who are looking to change jobs or those in the business world looking to network with others.
    I will definitely be using the instruction obtained from this book to boost my LinkedIn profile and I would definitely encourage anyone who has even remotely heard of LinkedIn to read this book and determine for themselves ifLinkedIn would be beneficial to them.    

    This book is written as a manual.  It is broken down into reasonable chapters and the author clearly explains each step of the process.  He is also very good about including parts of LinkedIn that could be part of your profile based on when you joined.  I thought that this book, even though it was written as a how-to book, was very easy to read.    

    Again, I found The Power Formula for LinkedIn Success to be a very useful book and would encourage others to take a look at it.    

    One word of caution, however:  At the webinar referenced above, the presenter clearly stated that potential employers don’t want to read about volunteer hours or hobbies nor do they want to see every job you have ever hand.  She stated it was best to only focus on the field you are in and leave off the jobs in other fields you may have had.  The authors advice differs from this.  Therefore, I will be speaking more to staffing personnel in my field to determine for myself which is the best option for me. 

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