Power in Words: The Stories behind Barack Obama's Speeches, from the State House to the White House

Overview

Whatever his ratings, Obama remains personally popular, widely acknowledged for his soaring oratory. His words were one of the lasting legacies of his presidential campaign and are proving to be among his most effective governing weapons.
 
In Power in Words, distinguished historian and civil rights activist Mary Frances Berry and former presidential speechwriter Josh Gottheimer introduce Obama’s most memorable speeches, from his October ...

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Power in Words: The Stories behind Barack Obama's Speeches, from the State House to the White House

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Overview

Whatever his ratings, Obama remains personally popular, widely acknowledged for his soaring oratory. His words were one of the lasting legacies of his presidential campaign and are proving to be among his most effective governing weapons.
 
In Power in Words, distinguished historian and civil rights activist Mary Frances Berry and former presidential speechwriter Josh Gottheimer introduce Obama’s most memorable speeches, from his October 2002 speech against the war in Iraq and his November 2008 election-night victory speech to “A More Perfect Union,” his March 2008 response to the Reverend Wright controversy, and lesser-known but revealing speeches, such as one given in Nairobi, Kenya, in August 2006.
 
For each speech, Berry and Gottheimer add a rich introduction that includes political analysis, provides insight and historical context, and features commentary straight from the speechwriters themselves—including Jon Favreau, Obama’s chief speechwriter, and several other Obama campaign writers. Compelling and enduring, Power in Words delivers the behind-the-scenes account of Obama’s rhetorical legacy and is a collection to relish for years to come.

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Editorial Reviews

From the Publisher
“Berry and Gottheimer bring their own depth of insight to an analysis of each of the speeches and the vision they embody. . . . A book to savor and return to for subsequent readings.”—Kirkus Reviews

“Considering the number of books written about President Obama, you would think we’ve heard enough. Not to say that I’m the decider of these things but my vote should count for something, and I think that Power in Words dissects the rhetoric of the president in unprecedented ways. A while back I began to see this movement the president is leading as a kind of cultural transformation, and in this book the stories behind the famous addresses come to life.”—Bill Cosby

“In the long sweep of history, readers will be able to refer to this work to better understand and appreciate the power of words of our forty-fourth president of the United States.”—Dana Perino, former White House press secretary

“It was the late Richard Neustadt who famously wrote that ‘presidential power is the power to persuade.’ This rich and thoughtful collection of the stories behind the speeches that launched Barack Obama to the national stage and eventually the presidency demonstrates how incredible this power can be when placed in the hands of a brilliant and gifted orator. Power in Words highlights President Obama’s ability—and the abilities of his talented speechwriters and advisers—to translate the unspoken desire of the American people for a leader with humility, intelligence, and understanding into a language that all Americans could connect with and believe in.”—John Podesta, former chief of staff for President Bill Clinton and CEO of the Center for American Progress

“Words matter, especially in a time of crisis. Learn how Obama’s words got him elected, and why it matters to all of us, in this engaging look at his rise to the presidency.”—Eric Schmidt, chair/CEO of Google Inc.

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Product Details

  • ISBN-13: 9780807001691
  • Publisher: Beacon
  • Publication date: 9/6/2011
  • Pages: 304
  • Sales rank: 972,329
  • Product dimensions: 5.90 (w) x 8.60 (h) x 0.90 (d)

Meet the Author

Mary Frances Berry is the Geraldine R. Segal Professor of American Social Thought and professor of history at the University of Pennsylvania. The author of nine books and recipient of over thirty honorary degrees, she has been chair of the U.S. Commission on Civil Rights, is a regular contributor to Politico.com, and has appeared on Real Time with Bill Maher, Anderson Cooper 360, The Daily Show, Tavis Smiley, and The NewsHour with Jim Lehrer.  
 
Josh Gottheimer was presidential speechwriter and special assistant to Bill Clinton, and has written speeches for John Kerry, General Wesley Clark, Hillary Clinton, and other high-profile Democrats. He appears regularly on MSNBC, Fox News, and CNN as a political analyst, edited Ripples of Hope: Great American Civil Rights Speeches, and is a visiting professor at the University of Pennsylvania. 
 
Ted Sorensen is former special counsel and adviser to President John F. Kennedy and a widely published author on the presidency and foreign affairs.

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Read an Excerpt

Introduction
 
It’s fair to say that when it comes to politics, there are few things Americans agree on. That said, there is one thing that’s not debatable: Barack Obama can deliver one hell of a campaign speech.
 
Even those who don’t agree with his policies can recall the first time they heard Obama, the candidate, thunder away to a crowd of adoring listeners. For many, the first time they heard Obama was his call for hope and unity at the 2004 Democratic National Convention; for others, it was the first time they heard his now-famous mantra, “Yes, we can”—with its roots in Cesar Chavez’s 1972 “Sí, se puede” campaign—on the evening of the New Hampshire primary. There are few politicians in American history who have used the stage more effectively.
 
You may have a different view of Obama the president and of his rhetoric in the White House. You may not agree with his policies, or you may believe, like some, that he has overused the presidential podium— or that his deeds have fallen short of his words. You may believe that his signature promises of change and political unity have given way to traditional stagnation and partisanship.
 
We will leave it to history, and to another author, to judge his presidency, because one thing is clear: the rules of governing are much different than those of campaigning.
 
Presidents have different agendas from candidates. Candidates must convince the public to vote for them, and the press to adore them; a candidate’s agenda is not to convince the Congress or the special interests to pass legislation. They are firing up a crowd at a rally of screaming supporters, not delivering a sober speech from the Oval Office on an impending war.
 
Presidents, on the other hand, have to be much more careful with their rhetoric; a single word can impact financial markets and foreign affairs. They have to push their budget policies day in and day out, even if it’s tedious and the public is bored stiff. As Peter Baker wrote in the New York Times, “Speechmaking as a president often presents a sharper challenge than it does on the campaign trail. The audience is different, the desired goals are different, the platform is different . . . and pushing policies requires more explanation than inspiration.”
 
This book covers a period of time that is already inscribed in the annals of politics: the rise and rhetoric of Barack Obama from state senator to president of the United States. It uses eighteen of Obama’s most important political speeches to tell the story of his remarkable ascent and his unprecedented use of the podium to win over a strong majority of the American public. As you will see, it’s not just about the words themselves, but the stories behind them—why they were chosen, how they were shaped, and their impact on the race.
 
The narrative draws on several sources: first-hand accounts from Obama’s speechwriters, analysis from journalists and others who covered the presidential campaign, and insights from our own experience in presidential politics, policymaking, and speechwriting.
 
You will meet the five speechwriters who helped Obama craft and communicate the “change” message he embodied and get a behind-thescenes view of their fast-paced world of swigging Red Bull and pulling all-nighter writing sessions. What will be clear throughout the book is that Barack Obama and his writers understood the impact his words could have on the race and on his ultimate success.
 
The title itself, Power in Words, comes from Barack Obama’s presidential announcement speech in February 2007 in Springfield, Illinois, when he said, “The life of a tall, gangly, self-made Springfield lawyer tells us that a different future is possible. He tells us that there is power in words.” Obama uttered those words only a few feet from where his political hero, Abraham Lincoln, a former Illinois state legislator and trial lawyer, declared his aspirations to the highest office in the land.
 
“Power in words” is not a direct quote from Lincoln. Obama was paraphrasing Lincoln, who understood that words mattered; he was fastidious about the language he used to communicate with the country.
 
Lincoln understood the power of words like few of his contemporaries— he knew that his rhetoric was one of the most powerful tools of persuasion he possessed. He was not particularly verbose: it was about the quality, not quantity, of his words. There was a purpose, a thoughtfulness behind every word he delivered, and history has judged his rhetoric kindly.
 
Lincoln’s Gettysburg Address was only 278 words, but it is viewed as a singular moment in repairing the disjointed union. We all remember the opening: “Four score and seven years ago our fathers brought forth on this continent, a new nation, conceived in Liberty, and dedicated to the proposition that all men are created equal.” His celebrated Emancipation Proclamation was only 696 words; it took less than five minutes to deliver. In fact, the entire speech fits on the wall of the Lincoln Memorial. Could you imagine that happening today?
 
Lincoln’s Second Inaugural Address was only 703 words in length and 505 of those were one-syllable words. In advance of the speech, the Associated Press reported that it would be “brief—not exceeding, probably a column in length.” They were about right.
 
Our sixteenth president spent days writing, rewriting, and finetuning with the draft on foolscap, a type of paper that was thirteen by seventeen inches long; according to biographer Ronald White, Lincoln kept it in a drawer near him because “when he knew he was to present an important speech, he toiled far ahead.” He usually wrote his speeches “first with pencil on stiff sheets of white pasteboard or boxboard. . . . He laid the sheets . . . on his knee. He crossed out words and edited until the text was ready to copy as the final version of the speech to be delivered.”
 
Lincoln weighed carefully every word of his Second Inaugural, which was ultimately delivered on March 4, 1865, with the country still mired down in the Civil War. He understood that it would take a remarkable public campaign to convince the country to continue the bloodiest war in history, against their fellow citizens, to outlaw slavery.
 
Obama, too, recognized the impact he had on the stump. When he spoke about hope or change, or when he was forced to address himself to the race issue, the American people listened intently. He knew he had to choose his words wisely and that he could persuade, and dissuade, in an instant.
 
According to White, Lincoln was mocked early in his presidency for primarily to be heard. He crafted his speeches as much for the ear as for the eye” and, as noted, was careful with his diction. According to Lincoln, “In my present position . . . every word is so closely noted that it will not do to make trivial ones. I have kept silent for the reason I supposed it was particularly proper that I should do so.” Jeffrey K. Tulis explains in The Rhetorical Presidency, “Lincoln indicates that ‘silence’ will enhance the persuasive power of those speeches that he does deliver.”
 
Obama was not the first presidential candidate to learn from Lincoln. Theodore Roosevelt coined the phrase “bully pulpit” because he believed that he could use the presidential podium and the direct communication with the American public it provided to “bully” Congress into enacting his agenda. Franklin Roosevelt likewise was a master communicator who seized the radio airwaves, then a brand-new medium, to allay the nation’s fears during the Great Depression and sell his ambitious New Deal program. John Kennedy used the stump and a new political tool, television, to help win the presidency and the hearts of millions of Americans. Decades later, Ronald Reagan earned the moniker the Great Communicator for his masterful use of the public stage, using it to unify the country behind his agenda. Bill Clinton took a page out of the Reagan playbook as the Great Empathizer; few politicians felt more comfortable, and were more popular, on the world stage.
 
Thus, compared to his successors, Lincoln hardly ever used the bully pulpit to go over the heads of Congress and address the American people directly. In the eighteenth century, it wasn’t customary for presidents to speak directly and with frequency to the American people. Tulis reported that our earliest presidents spent most of their time working behind closed doors with Congress and their cabinets. Partly this was an issue of logistics. Even if presidents had wanted to reach the masses, the tools required to do so didn’t exist; there were no twenty-four-hour cable news stations, satellite radio stations, Internet news and gossip Web sites, or armies of citizen-journalist bloggers such as those that patrol the Web today. So instead, politicians targeted their communication to the legislators and to a small, elite population who had regular access to newspapers.

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Table of Contents

Foreword Ted Sorensen Sorensen, Ted

Introduction

1 Speech Against the Iraq War Resolution 1

October 2, 2002 Federal Plaza, Chicago, Illinois

2 Keynote Address at the 2004 Democratic National Convention 10

July 27, 2004 FleetCenter, Boston, Massachusetts

3 United States Senate Victory Speech 21

November 2, 2004 Hyatt Ballroom, Chicago, Illinois

4 John Lewis's Sixty-Fifth Birthday Gala 40

February 21, 2005 Georgia Tech Hotel and Conference Center, Atlanta, Georgia

5 Knox College Commencement Address 52

June 4, 2005 Galesburg, Illinois

6 Call to Renewal Keynote Address 66

June 28, 2006 National City Church, Washington, D.C.

7 "An Honest Government, A Hopeful Future" 86

August 28, 2006 University of Nairobi, Nairobi, Kenya

8 Presidential Announcement Speech 100

February 10, 2007 Old State Capitol, Springfield, Illinois

9 Iowa Jefferson-Jackson Dinner 115

November 10, 2007 Veterans Memorial Auditorium, Des Moines, Iowa

10 Night of Iowa Caucus 129

January 3, 2008 Hy-Vee Hall, Des Moines, Iowa

11 Night of New Hampshire Primary 140

January 8, 2008 Nashua South High School, Nashua, New Hampshire

12 South Carolina Primary Victory Speech 151

January 26, 2008 Columbia Hotel, Columbia, South Carolina

13 Night of Super Tuesday Primaries 165

February 5, 2008 Hyatt Regency Hotel, Chicago, Illinois

14 "A More Perfect Union" 175

March 18, 2008 National Constitution Center, Philadelphia, Pennsylvania

15 Night of North Carolina and Indiana Primaries 194

May 6, 2008 RBC Center, Raleigh, North Carolina

16 "A World That Stands as One" 207

July 24, 2008 Victory Column, Tiergarten, Berlin, Germany

17 "The American Promise": Democratic National Convention 222

August 28, 2008 Invesco Field, Denver, Colorado

18 Election Night Victory Speech 246

November 4, 2008 Grant Park, Chicago, Illinois

Acknowledgments 256

Notes 258

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