Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers

Overview


From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resources available—photographers will learn how to ...
See more details below
Paperback (Second edition)
$29.30
BN.com price
(Save 16%)$34.95 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (7) from $4.43   
  • New (3) from $20.24   
  • Used (4) from $4.43   
Power Marketing, Selling, and Pricing: A Business Guide for Wedding and Portrait Photographers

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook - Second Edition, Second edition)
$11.49
BN.com price
(Save 42%)$19.99 List Price

Overview


From creating a strong internet presence and high-quality, eye-catching mailers to ensuring happy customers and promoting word-of-mouth referrals, this indispensable handbook details the multitudinous ways wedding and portrait photographers can supercharge their marketing efforts to bring in more clients and better profits. Containing a step-by-step guide to the power marketing method—a systematic, proactive approach that takes advantage of the best possible resources available—photographers will learn how to understand their customers, identify their hook, and establish program goals and objectives. Five of the biggest and most oft-encountered mistakes made by both new and struggling studios are discussed, as well as how to establish an effective pricing strategy and become comfortable with self-promotion. By incorporating these proven sales and presentation strategies, photographers will be able to put forth their best sales approach, point out the features and benefits of their product, and overcome client objections to close the sale.
Read More Show Less

Editorial Reviews

From the Publisher

"Explains building a strong Internet presence, producing high-quality mailers, and promoting word-of-mouth referrals."  —Professional Photographer

Read More Show Less

Product Details

  • ISBN-13: 9781584282464
  • Publisher: Amherst Media, Incorporated
  • Publication date: 2/1/2009
  • Edition description: Second edition
  • Edition number: 2
  • Pages: 144
  • Sales rank: 1,398,011
  • Product dimensions: 8.40 (w) x 10.90 (h) x 0.50 (d)

Meet the Author


Mitche Graf is a professional photographer and studio owner. He has worked in the sales and marketing field for more than 20 years. He lives in Newburg, Oregon.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 5 Customer Reviews
  • Posted May 16, 2011

    BEST MARKETING BOOK I'VE READ!

    I thought I had a pretty good business until I read read this book and had the chance to try out a few of the techniques. The book is easy to read, easier to understand, and makes total sense for someone like me who is NOT business-minded. I have read several other marketing books, and this by far is the most comprehensive one I have read. I tried a couple of the sales techniques, and I more than doubled my sales averages the first month, and did even more the 2nd month. My goal now is to keep that going for the rest of this year. I highly recommend this book to anyone wanting to improve their bottom line.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted September 13, 2011

    No text was provided for this review.

  • Anonymous

    Posted December 18, 2010

    No text was provided for this review.

  • Anonymous

    Posted February 23, 2011

    No text was provided for this review.

  • Anonymous

    Posted June 8, 2011

    No text was provided for this review.

Sort by: Showing all of 5 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)