Power Of A Third Kind

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This thought-provoking book points out that the most significant change in international relations in the 20th century was not the defeat of communism, nor the end of the Cold War, but the huge advances in communications technologies. Hisham Nazer, a leading Saudi Arabian intellectual and petroleum industry leader, argues that the West has used its control over these capabilities to superimpose its cultural and political values on the rest of the world. CNN, films and television, and the Internet have become the means of promoting Western products—including soft drinks, detergents, and even the ideals of democracy and human rights—in relatively powerless non-Western nations. This process of creating a global culture through the propagation of Western political and philosophical constructs as world brands poses grave dangers for the entire international community. As countries become aware of their exploitation, the possibilities for frustration and violence become increasingly real.

Power of a Third Kind is directed toward Western and non-Western leaders alike. For the former, it provides a new perspective from outside the mirror of our Western culture, pointing out that current practices are actually endangering the security of our hemisphere. The author calls on Western leaders to work on a dialogue with other societies as an alternative to exporting to them a monologue designed for passive absorption. And for the latter, this book will inspire them to steer out of their current course in time to protect their histories and the integrity of their cultures. Through meaningful dialogue, well-meaning nations will find a way for the most beneficial aspects of Western culture—self-rule and basic human rights—to evolve within the context of local cultures, resulting in a world both more stable and more humane.

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Product Details

  • ISBN-13: 9780275964894
  • Publisher: ABC-CLIO, Incorporated
  • Publication date: 8/30/1999
  • Edition description: New Edition
  • Pages: 198
  • Lexile: 1380L (what's this?)
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.50 (d)

Meet the Author

HISHAM M. NAZER is Chairman of the Nazer Group of Saudi Arabia.

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Table of Contents

Ch. 1 Intentional Change Creates Power of a Third Kind 1
Distance No Longer Protects Culture 5
Culture Is More Than "Acts and Artifacts" 8
The Motivation Behind the Global Campaign 10
Intellectuals: Giving the Text to Context 13
Intellectuals as Creators of Policy 20
Ch. 2 Power of a Third Kind: The Way It Works 25
Inventory for a Post-Insular Ideological Contest 28
Global Media as a System, Instrument, and Process 33
Media as an Accessible System for Foreign Policy 34
The Viewer as Consumer and Citizen 41
"Plugging in" to Foreign Policy 46
Ch. 3 First Uses of Power of a Third Kind 55
Giving Magic to Everyday Terms 58
Found: A Friend and an Enemy 60
A Brief Visit to the "Global Village" 64
Liberal Democracy as an Ideological Resource 67
First Uses of Power of a Third Kind 71
The Mechanics of Universal Ethnocentrism 78
Ch. 4 Power of a Third Kind: Criteria for Success 87
Criteria for a Successful Campaign 89
The Power of Institutionalization and Validation 93
NGOs: Foot Soldiers in the Democracy and Free Markets Campaign 99
Ch. 5 Power of a Third Kind: A Role for Developing Nations? 119
Counterpower, Exceptionality, and Rage 121
Exceptionality from Sovereignty: Power and Counterpower 124
Power of a Third Kind for the Non-Western World 130
Toward a Critique of Developing Nations' Thinking 134
Recodification in Non-Western Nations 136
From Things to Thinking 138
Coming to Terms with Power of a Third Kind 143
Bibliography 147
Index 161
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