Anonymous
Posted May 3, 2012
"The Power of Communication" is a must have book for anyone interested in communicating or leading effectively. It is a brilliant combination of strategy best practices, case studies and anecdotes, and essential knowledge about the practice of communication.
Every member of the United States Marine Corps is required to read a small book called "Warfighting." This is not a manual about military combat, but rather a manual about strategy. Garcia seamlessly translates the strategy from "Warfighting" into strategy for effective communication. Regardless of my political views on military engagement, these strategy principles are easily accessible not only to communicators, but anyone who hopes to be lead effectively.
Moreover, the combination of well-known case studies and Garcia's 33 years of professional experience make not only for an interesting read but also a clear guide to best practices in communication, leadership and management. Ranging from Abbot and Costello to Hurricane Katrina to HP, the wide variety of case studies and anecdotes add layer upon layer to already fascinating book.
As someone interested in doing this work professionally, this is a book I will consult again and again throughout my career.
11 out of 14 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.poppaDS
Posted December 8, 2012
The book offers a concise guide to putting your life in order to enjoy it and not let your work control it. This will work for some types of careers but not for others. It has a lot of common sense advice that helps you put things in perspective to take control of your life and enjoy living.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted December 2, 2012
I have read many books on this subject and this is by far the best. Garcia uses current day examples of the impact of communication and what we can do to change how we present ourselves to get the results we want. Love the Warfighting logic that Garcia uses - must read to know what this means!
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Posted November 30, 2012
Great Tool and Resource
The book is well written with great examples to follw the point being made. The re-summaries throught the book are a great aid to building on the next concept. I will use it as a resource for a power point presentation on Nursing Communication.
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More About This Textbook
Overview
Product Details
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Meet the Author
Helio Fred Garcia (New York, NY) is president of Logos Consulting Group and executive director of the Logos Institute for Crisis Management and Executive Leadership. He has 31 years of experience advising leaders on communicating effectively in high-stakes situations. In addition to the Marines, Garcia has also worked with many of the largest and best-known companies in the world, including leaders in banking, finance, pharmaceuticals, computer software, professional services and law, and healthcare. For 23 years, he has been adjunct associate professor of management and communication at both NYU's executive MBA program and its MS in PR and Corporate Communication.
Table of Contents
Foreword xv
Introduction: Leadership, Discipline, and Effective Communication xxv
Part I Leadership And Communication: Connecting With Audiences
1 Words Matter 1
The Power of Communication 2
Strategy = Ordered Thinking 3
The Nature of Effective Leadership Communication 4
Senator John McCain's Blunder 9
David Letterman Jumps In 12
The Audience Has Its Own Ideas 14
Losing Face 15
The Struggle to Win Hearts and Minds 16
Connecting with Audiences 19
Recap: Best Practices from This Chapter 21
Lessons for Leaders and Communicators 21
2 Taking Audiences Seriously 23
What Bill Gates Said/What the Audience Heard 25
Netflix Misfires?Twice 28
Second Stumble 34
Yet Another Stumble? 39
Restraining the Imperious Executive 41
Orienting on the Audience 49
Audience Engagement Checklist 50
Recap: Best Practices from This Chapter 52
Lessons for Leaders and Communicators 52
3 Words Aren't Enough 55
Walk the Talk 56
Hurricane Katrina, New Orleans, and the U.S. Government 58
Overnight, Sunday to Monday: Katrina Strikes 58
Monday: New Orleans Under Water 59
Tuesday: The Reality Sets In 60
Wednesday: The Situation Is Dire; Government Seems Not to Get It 61
Thursday: Things Fall Apart 63
Friday: The President Steps Up But Misfires 64
Weekend: Blame Game 66
Monday, September 5: Self-inflicted Harm 67
Wednesday: President Bush and Michael Brown as Laughingstocks 68
Friday: FEMA Director Brown Is Out 68
Aftermath 69
Trust, Consequences, and the Say-Do Gap 70
FEMA Resets Expectations 73
Recap: Best Practices from This Chapter 74
Lessons for Leaders and Communicators 74
4 Speed, Focus, and the First Mover Advantage 75
The Second Battle of Fallujah 79
The Marines Act on the Fallujah Shooting 82
Abu Ghraib and Loss of the First Mover Advantage 84
The First Mover Advantage and Celebrity Scandal 95
Operationalizing the First Mover Advantage 99
Recap: Best Practices from This Chapter 102
Lessons for Leaders and Communicators 102
5 Initiative, Maneuver, and Disproportionality 105
Race Trumps Healthcare 106
Initiative and Response 110
Adventures in Time 115
Recap: Best Practices from This Chapter 119
Lessons for Leaders and Communicators 120
Part II Strategy And Communication: Planning And Execution
6 Goals, Strategies, and Tactics: Preparing and Planning 123
Planning Isn't Looking at a Calendar; It's Looking at a Chessboard 127
Hurd to the Rescue 131
Hurd on the Street 132
Measure Twice, Cut Once 134
Understanding Strategy: Thinking Clearly on Three Levels 143
The Strategic Level 146
The Operational Leve 147
The Tactical Level 148
Template for Planning: For Being Strategic in Leadership
Communication 150
Recap: Best Practices from This Chapter 153
Lessons for Leaders and Communicators 155
Part III Building Skills: Getting Good At Communicating Well
7 Performance: The Physicality of Audience Engagement 159
Commitment to Self-Development 162
Connecting at a Distance 165
Engaging Audiences 167
Physicality: Let Me Hear Your Body Talk 168
Stand and Deliver 171
Connecting with Eye Contact 176
Stagecraft 179
Using Visuals Effectively 180
Recap: Best Practices from This Chapter 182
Lessons for Leaders and Communicators 183
8 Content: Word Choice, Framing, and Meaning 185
Metaphor and the Management of Meaning 187
Retraining 201
Meeting People Where They Are 203
Recap: Best Practices from This Chapter 204
Lessons for Leaders and Communicators 204
9 Audiences: Attention, Retention, and How Hearts and Minds Work 207
I Second That Emotion 209
I Feel Your Pain 209
We Happy Few 212
Baby, I Was Born This Way 215
Keep Calm and Carry On 218
The Amygdala and Audience Engagement 219
Adapting to the Amygdala: Five Strategies for Audience Engagement 222
The Primacy of the Visual: The Eyes Have It 224
Air Thin 227
Recap: Best Practices from This Chapter 229
Lessons for Leaders and Communicators 229
10 Putting It All Together: Becoming a Habitually Strategic Communicator 233
Communication is a Leadership Discipline 233
Nine Principles of Effective Leadership Communication 235
Closing Considerations 249
Appendix Warfighting Principles for Leadership Communication 251
Endnotes 263
Index 281