Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

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by Helio Fred Garcia
     
 

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Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the

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Overview

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda... respond to events with speed and focus... use the power of maneuver... prepare and plan... and put it all together, becoming a "habitually strategic" communicator.

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Product Details

ISBN-13:
9780132888875
Publisher:
Pearson Education
Publication date:
04/23/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
336
Sales rank:
684,487
File size:
951 KB

Meet the Author

For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world.

Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents. Fred has been on the New York University faculty since 1988 and has received his school’s awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program and an adjunct associate professor of management and communication in NYU’s Master’s in PR/Corporate Communication program. Fred is also on the adjunct faculty of the Starr King School for the Ministry-Graduate Theological Union in Berkeley, where he teaches a seminar on religious leadership for social change. And he is on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology in Zurich, where he teaches in the Master’s in Advanced Studies in Crisis Management and Security Policy. He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions. Fred is coauthor (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication (second edition 2011; first edition 2007), by Routledge, Taylor & Francis Group. His two-volume book Crisis Communications was published by AAAA Publications in 1999. He blogs at www.logosinstitute.net/blog; he tweets at twitter.com/garciahf.

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Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively 4.3 out of 5 based on 0 ratings. 11 reviews.
Anonymous More than 1 year ago
"The Power of Communication" is a must have book for anyone interested in communicating or leading effectively. It is a brilliant combination of strategy best practices, case studies and anecdotes, and essential knowledge about the practice of communication. Every member of the United States Marine Corps is required to read a small book called "Warfighting." This is not a manual about military combat, but rather a manual about strategy. Garcia seamlessly translates the strategy from "Warfighting" into strategy for effective communication. Regardless of my political views on military engagement, these strategy principles are easily accessible not only to communicators, but anyone who hopes to be lead effectively. Moreover, the combination of well-known case studies and Garcia's 33 years of professional experience make not only for an interesting read but also a clear guide to best practices in communication, leadership and management. Ranging from Abbot and Costello to Hurricane Katrina to HP, the wide variety of case studies and anecdotes add layer upon layer to already fascinating book. As someone interested in doing this work professionally, this is a book I will consult again and again throughout my career.
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poppaDS More than 1 year ago
The book offers a concise guide to putting your life in order to enjoy it and not let your work control it. This will work for some types of careers but not for others. It has a lot of common sense advice that helps you put things in perspective to take control of your life and enjoy living.
Anonymous More than 1 year ago
I have read many books on this subject and this is by far the best. Garcia uses current day examples of the impact of communication and what we can do to change how we present ourselves to get the results we want. Love the Warfighting logic that Garcia uses - must read to know what this means!
Anonymous More than 1 year ago
Great Tool and Resource The book is well written with great examples to follw the point being made. The re-summaries throught the book are a great aid to building on the next concept. I will use it as a resource for a power point presentation on Nursing Communication.
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