Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively [NOOK Book]

Overview

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications ...
See more details below
Power of Communication,The: Skills to Build Trust, Inspire Loyalty, and Lead Effectively

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study

Want a NOOK? Explore Now

NOOK Book (eBook)
$19.49
BN.com price
(Save 44%)$34.99 List Price

Overview

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps' legendary publication Warfighting, showing how to apply the Corps' proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You'll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a "habitually strategic" communicator.
Read More Show Less

Product Details

  • ISBN-13: 9780132888875
  • Publisher: Pearson Education
  • Publication date: 5/7/2012
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 336
  • Sales rank: 266,233
  • File size: 940 KB

Meet the Author

For more than 30 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world.


Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents.

Fred has been on the New York University faculty since 1988 and has received his school’s awards for teaching excellence and for outstanding service. He is an adjunct professor of management in NYU’s Stern School of Business Executive MBA program and an adjunct associate professor of management and communication in NYU’s Master’s in PR/Corporate Communication program. Fred is also on the adjunct faculty of the Starr King School for the Ministry-Graduate Theological Union in Berkeley, where he teaches a seminar on religious leadership for social change. And he is on the leadership faculty of the Center for Security Studies of the Swiss Federal Institute of Technology in Zurich, where he teaches in the Master’s in Advanced Studies in Crisis Management and Security Policy. He is a frequent guest lecturer at the Wharton School/University of Pennsylvania, the U.S. Marine Corps Command and Staff College and Officer Candidate School, the Brookings Institution, Tsinghua University in Beijing, and other institutions.

Fred is coauthor (with John Doorley) of Reputation Management: The Key to Successful Public Relations and Corporate Communication (second edition 2011; first edition 2007), by Routledge, Taylor & Francis Group. His two-volume book Crisis Communications was published by AAAA Publications in 1999. He blogs at logosinstitute.net/blog; he tweets at twitter.com/garciahf.

Read More Show Less

Table of Contents

Foreword xv
Introduction: Leadership, Discipline, and Effective Communication xxv
PART I: Leadership and Communication: Connecting with Audiences
Chapter 1: Words Matter 1
Chapter 2: Taking Audiences Seriously 23
Chapter 3: Words Aren’t Enough 55
Chapter 4: Speed, Focus, and the First Mover Advantage 75
Chapter 5: Initiative, Maneuver, and Disproportionality 105
PART II: Strategy and Communication: Planning and Execution
Chapter 6: Goals, Strategies, and Tactics: Preparing and Planning 123
PART III: Building Skills: Getting Good at Communicating Well
Chapter 7: Performance: The Physicality of Audience Engagement 159
Chapter 8: Content: Word Choice, Framing, and Meaning 185
Chapter 9: Audiences: Attention, Retention, and How Hearts and Minds Work 207
Chapter 10: Putting It All Together: Becoming a Habitually Strategic Communicator 233
Appendix: Warfighting Principles for Leadership Communication 251
Endnotes 263
Index 281
Read More Show Less

Customer Reviews

Average Rating 4.5
( 12 )
Rating Distribution

5 Star

(7)

4 Star

(2)

3 Star

(3)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 12 Customer Reviews
  • Anonymous

    Posted May 3, 2012

    "The Power of Communication" is a must have book for a

    "The Power of Communication" is a must have book for anyone interested in communicating or leading effectively. It is a brilliant combination of strategy best practices, case studies and anecdotes, and essential knowledge about the practice of communication.

    Every member of the United States Marine Corps is required to read a small book called "Warfighting." This is not a manual about military combat, but rather a manual about strategy. Garcia seamlessly translates the strategy from "Warfighting" into strategy for effective communication. Regardless of my political views on military engagement, these strategy principles are easily accessible not only to communicators, but anyone who hopes to be lead effectively.

    Moreover, the combination of well-known case studies and Garcia's 33 years of professional experience make not only for an interesting read but also a clear guide to best practices in communication, leadership and management. Ranging from Abbot and Costello to Hurricane Katrina to HP, the wide variety of case studies and anecdotes add layer upon layer to already fascinating book.

    As someone interested in doing this work professionally, this is a book I will consult again and again throughout my career.

    11 out of 14 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted June 1, 2013

    EPIMETHEUS'S CABIN

    Titan of Afterthought,Created animals,Can tell ones past

    0 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Posted December 8, 2012

    good concise guide to living your life

    The book offers a concise guide to putting your life in order to enjoy it and not let your work control it. This will work for some types of careers but not for others. It has a lot of common sense advice that helps you put things in perspective to take control of your life and enjoy living.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 2, 2012

    Excellent - a must read!

    I have read many books on this subject and this is by far the best. Garcia uses current day examples of the impact of communication and what we can do to change how we present ourselves to get the results we want. Love the Warfighting logic that Garcia uses - must read to know what this means!

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted November 30, 2012

    Great Tool and Resource The book is well written with great exam

    Great Tool and Resource
    The book is well written with great examples to follw the point being made. The re-summaries throught the book are a great aid to building on the next concept. I will use it as a resource for a power point presentation on Nursing Communication.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted April 16, 2013

    No text was provided for this review.

  • Anonymous

    Posted May 15, 2012

    No text was provided for this review.

  • Anonymous

    Posted November 5, 2012

    No text was provided for this review.

  • Anonymous

    Posted November 20, 2012

    No text was provided for this review.

  • Anonymous

    Posted July 18, 2013

    No text was provided for this review.

  • Anonymous

    Posted April 6, 2013

    No text was provided for this review.

  • Anonymous

    Posted June 1, 2012

    No text was provided for this review.

Sort by: Showing all of 12 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)