Power of Design for Six SIGMA

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Overview

When we first met Joe Meter in Subir Chowdhury’s The Power of Six Sigma, he had been laid off from his job at American Burger. After a transformational lunch that same day with former colleague and friend Larry Hogan, Joe was converted to the power of Six Sigma, a methodology that increases customer satisfaction and dramatically cuts costs. In The Power of Design for Six Sigma, it is several years later and the tables have turned. Now it is Joe’s turn to inspire Larry, who is disillusioned at work and wants to ...
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Overview

When we first met Joe Meter in Subir Chowdhury’s The Power of Six Sigma, he had been laid off from his job at American Burger. After a transformational lunch that same day with former colleague and friend Larry Hogan, Joe was converted to the power of Six Sigma, a methodology that increases customer satisfaction and dramatically cuts costs. In The Power of Design for Six Sigma, it is several years later and the tables have turned. Now it is Joe’s turn to inspire Larry, who is disillusioned at work and wants to turn in his resignation—that is, until his conversation with his old friend.

 

Over coffee, Joe explains to Larry why Design for Six Sigma, or DFSS, is the only way to reach new heights of success. “Implementing Six Sigma can only take a company so far,” Joe explains. “Organizations that want to reach the next level of efficiency need to adopt a program called Design for Six Sigma.” Learn why DFSS is important across all departments, all levels, and all functions in an organization. DFSS is about creating products and services that are designed with the customer in mind—about designing things the right way, the first time.


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Editorial Reviews

Publishers Weekly
Essentially a simple metaphor stretched to publishable length, this book of business strategy by automotive industry consultant Chowdhury follows the author's bestselling The Power of Six Sigma. Six Sigma is a management philosophy that strives to eliminate errors. But while Six Sigma "focuses on improving existing designs," the concept of Design for Six Sigma "concentrates its efforts on creating new and better ones." This slim book uses a dialogue between two colleagues, Joe and Larry, to dissect Design for Six Sigma (DFSS) into tasks that are easily digestible and endlessly acronymizable. These tasks include IDDOV ("Identify and Define the opportunity, Develop the concept, and Optimize the design and Verify it"), although "in some programs it's called DMADV or DMEDI... but it really doesn't matter. It's all DFSS, and it all revolves around a five-step program," Chowdhury asserts. The author's idea of designing a process right the first time (instead of going back to revamp it) is indeed appealing, and Joe and Larry's easygoing dialogue-they speak in sports metaphors and use common clich s-should please readers seeking straightforward, no-nonsense advice. That is, of course, if they can get past the seemingly never-ending acronyms. (Nov.) Forecast: A $100,000 marketing campaign, ads in trade publications and an author tour will give this diminutive sequel high visibility. Copyright 2002 Cahners Business Information.
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Product Details

  • ISBN-13: 9780793160600
  • Publisher: Kaplan Publishing
  • Publication date: 10/28/2002
  • Pages: 168
  • Product dimensions: 5.00 (w) x 7.50 (h) x 0.42 (d)

Meet the Author

Subir Chowdhury is executive vice president of ASI–American Supplier Institute. He has written the bestselling books, The Power of Six Sigma, Design for Six Sigma, and Management 21C. Chowdhury is an internationally recognized expert in quality and management.
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  • Anonymous

    Posted May 19, 2004

    Packed with Knowledge!

    When last we saw Joe Meter, the fictitious hero of Subir Chowdhury¿s last Six Sigma book (The Power of Six Sigma), he was looking for work. His friend Larry Hogan introduced him to Six Sigma, which made Joe a huge success. According to the story, which is a novelistic construct for conveying business advice, now Joe is going to tutor Larry on a more advanced form of Six Sigma, one that delves into the very process of system design. This ¿meta-Six Sigma¿ appears to be a natural evolution of the basic Six Sigma approach, namely, to uncover the root causes of defects, inefficiency and customer dissatisfaction ¿ and to fix them as part of the intrinsic design of the company and its processes. This book covers the design concept, but not the initial details of Six Sigma itself. Here, Chowdhury again explains a complex subject in a lucid manner, if you don¿t mind an alphabet soup of acronyms. We strongly recommend this book for anyone in management, or anyone who is experiencing a change initiative.

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