Power of Ethical Management: Why the Ethical Way Is the Profitable Way, in Your Life & in Your Business / Edition 1

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Ethics in business is the most urgent problem facing America today. Now two of the best-selling authors of our time, Kenneth Blanchard and Norman Vincent Peale, join forces to meet this crisis head-on in this vitally important new book. The Power of Ethical Management proves you don't have to cheat to win. It shows today's managers how to bring integrity back to the workplace. It gives hard-hitting, practical, ethical strategies that build profits, productivity, and long-term success.

From a straightforward three-step Ethics Check that helps you evaluate any action or decision, to the "Five P's" of ethical behavior that will clarify your purpose and your goals, The Power of Ethical Management gives you an immensely useful set of tools. These can be put to work right away to enhance the performance of your business and to enrich the quality of your life. The Power of Ethical Management is no theoretical treatise; Peale and Blanchard speak from their own enormous and unique experience, They reveal the nuts and bolts, practical strategies for ethical decisions that will show you why integrity pays.

"So Vince Lombardi was wrong. Winning is not the only thing as headlines and hearings from Wall Street to Washington confirm. Now comes a better game plan from the powerful one-two punch of Ken Blanchard and Norman Vincent Peale in a quickreading new book, The Power of Ethical Management. Peale and Blanchard may be the best thing that has happened to business ethics since Mike Wallace invented 60 Minutes.

Good Housekeeping

This book gives practical specific advice on how to make good decisions that are ethically based.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Addressing moral dilemmas in a time of influence peddling, insider trading and city-hall scandals, Blanchard (The One Minute Manager) and Peale (The Power of Positive Thinking) offer guidance in the form of a parable: a sales manager being pressed for results interviews a hot job candidate who promises that, if hired, he will disclose trade secrets of his former employer, a competitor. The sales manager agonizes over the ethics of the situation and seeks counsel with friends as well as a consultant who gradually puts things right with the help of an ``ethics check'' and ``five principles of ethical power.'' The manager goes on to discover how company honesty and good feeling can be developed, with ensuing business success and profitability. The authors have produced a quick, inspirational read, with encouragement for those whose principles are at risk in business. (February)
Library Journal
Peale and Blanchard encourage managers to confront ethical dilemmas in this short, very readable book. Much as Blanchard did in The One Minute Manager , they use the parable format, focusing initially on a hiring issue for a manager in a high-tech company in which many common ethical problems emerge. The authors present a three-question check list for dealing with ethical issues in organizations and encourage top management to empower managers to think and act ethically by implementing a simple system of five principles of ethical power. Recommended for general collections. Jane M. Kathman, Coll. of St. Benedict, St. Joseph, Minn.
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Product Details

  • ISBN-13: 9780688070625
  • Publisher: HarperCollins Publishers
  • Publication date: 2/28/1988
  • Edition number: 1
  • Pages: 144
  • Sales rank: 442,592
  • Product dimensions: 5.50 (w) x 8.25 (h) x 0.61 (d)

Meet the Author

Dr. Norman Vincent Peale was one of America's most influential spiratual leaders, from the publication of The Power of Positive Thinking in 1952 until his death in 1993. A personal adviser to Presidents Eisenhower and Nixon, he also inspired millions with more than forty books, as well as radio and television broadcasts.

Ken Blanchard is the coauthor of The One Minute Manager® and fifty other books, including the New York Times business bestsellers Gung Ho! and Raving Fans. His books have combined sales of more than eighteen million copies in more than twenty-seven languages. He is the chief spiritual officer of The Ken Blanchard Companies, a full-service global management training and development company that he and his wife, Dr. Marjorie Blanchard, founded in 1979.

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Read an Excerpt

Chapter One

I was sitting at home in my favorite easy chair, but my mind was not at rest. It was 4:00 a.m. For the third night in a row I'd awakened in the early hours, troubled and confused by a problem at work that increasingly gnawed at me.

Being a division sales manager for a large hightech company in a very competitive industry can have its difficult moments. This definitely was one of them. Sales had been down for almost six months and my boss was putting pressure on me to get my division's numbers up. I'd been involved for a month in a search for a topflight, experienced sales representative to add to my sales force, and three days ago I had interviewed a very likely prospect.

From the moment he walked confidently into my office, I'd felt this man was just the person I needed. As the interview proceeded I became more and more excited. It was obvious that I'd be lucky to get this person. He had an outstanding sales record and knew our industry backward and forward. Most intriguingly, he had just quit a top job with our major competitor, after six successful years with that company.

Throughout our meeting, I realized that this sales representative was head and shoulders above all other applicants I had interviewed, in every category. I'd just about made up my mind to hire him (pending a phone call or two to check his references), when he smiled, reached into his attache case, and pulled out a small, square envelope. From it he extracted a computer disc, and held it up as if it were a priceless gem.

"Can you guess what's on this disc?" he said.

I shook my head.

Still smiling, his voice oozing with self-assurance, he proceeded to explainthat the disc contained a wealth of confidential information about our competitor, his former employer -- including profiles of all their customers and cost data on a major defense-contract bid for which our company was also competing. As we closed out the interview session, he promised me that, if I hired him, he would give me this disc and more of the same.

After he left my office, I had two immediate responses to what had just happened. The first reaction was one of rage. How could he do such a thing? I knew that what he proposed was wrong and because of that he wasn't the kind of person I wanted on my team. My second reaction was not as quick or as emotional, but when it surfaced I knew it was something I could not easily dismiss. The more I thought about it, the more I realized that this person was offering me and our company a virtual gold mine. He had told me enough to convince me that if I hired him, I could, most likely, bring in not only the giant defense contract but several other huge accounts -- fish I'd been angling for over the past three years. It was all there within my grasp. I knew it was one of those once-in-a-lifetime opportunities. And I certainly could use such an opportunity now.

With one of our kids already in college and two more close behind, my wife and I were starting to feel a financial pinch. Without a promotion of some kind, I felt things were going to get worse before they got better. There was no better opportunity than now for a promotion because the executive vice-president in charge of sales and marketing was retiring and my boss would be moving up. His replacement was the subject of the loudest hush-hush there had been in our company since I'd been there. With the current sagging sales record of my division, I had thought I didn't have a chance. But that was before my interview with this sales representative. This would be the perfect time for me to land a large new contract.

I realized that I was caught somewhere between the two reactions of rage and temptation and I decided to go to talk to one of our senior operations managers about the situation. He had been a mentor to me ever since I'd joined the company twelve years before. After I had told him the whole story, his reply was short and to the point, and it surprised me. What he said was "Hire this guy before someone else does. I know it's a risk, but everyone in our industry tries to get reliable data on competitors any way they can. We stand to lose a real competitive edge if you don't strike while the iron's hot." The way he said "competitive edge" was, I knew, a mimic of my boss, who was always hitting us with those words and in that tone.

As I left his office, he patted my shoulder and winked as he assured me he knew I'd do the sensible thing.

As I wandered down the hall toward my office, I ran into my top assistant, a sharp, aggressive M.B.A. graduate. She said, "You look troubled. Anything wrong?"

I quickly motioned her to follow me to my office. Once inside I shut the door and spilled out the whole story, again. Her response was the exact opposite of my mentor's. She looked me straight in the eye and said, "Listen. Think about what you're contemplating here. Not only is what this guy doing wrong, but if you hire him, you would be supporting that kind of behavior. Besides, there's no telling when he might start stealing from us and selling to the highest bidder." I nodded; I'd thought of this myself.

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted March 30, 2007


    Easy to read valuable book to those who want to be succesfull and build human relations. Timeless in it's approach, it allows one the tools to engage in a deeper, and more didactic exploration.

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  • Anonymous

    Posted April 25, 2004

    Ethical Behavior Guidelines

    Peale and Blanchard have provided not only a way to check if decisions are ethical, but also a guide on how to build an ethical organization. Since the book is written in parable form, it is extremely easy to read and follow. The best thing about the book is that it is practical. Peale and Blanchard do not suggest that you try to change your whole organization at once. They realize that is not realistic and you would just be setting yourself up for a failure. The way to change is to start with yourself, and then you can build an ethical program within your department and keep trying to spread this throughout the company.

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  • Anonymous

    Posted October 30, 2010

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