The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business [NOOK Book]

Overview

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!!

  • The power of change: create new thinking for new solutions!
  • Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site.

The Power of Impossible Thinking is about getting better at ...

See more details below
The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac

Want a NOOK? Explore Now

NOOK Book (eBook)
$11.49
BN.com price
(Save 42%)$19.99 List Price

Overview

50,000 copies sold, now in paperback... If you can think impossible thoughts, then you can do impossible things!!

  • The power of change: create new thinking for new solutions!
  • Includes a new introduction demonstrating the "power of impossible thinking," plus access to exclusive book summary and authors' interview at the book's companion Web site.

The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not inaccurate or obsolete models of the world. This bestseller reveals how mental models stand between you and the truth and how to transform them into your biggest advantage! Learn how to develop new ways of seeing, when to change to a new model, how to swap amongst a portfolio of models, how to understand complex environments and how to do "mind R and D," improving models through constant experimentation. Jerry Wind and Colin Crook review why it's so hard to change mental models and offer practical strategies for dismantling "hardened missile silos". Finally they show how to access models quickly through intuition, and assess the effectiveness of any mental model. Purchasers of this book gain access to audio summaries on a companion web site, along with a new half-hour interview with the authors.

Read More Show Less

Product Details

  • ISBN-13: 9780132716086
  • Publisher: Pearson Education
  • Publication date: 2/13/2006
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 352
  • Sales rank: 1,107,046
  • File size: 2 MB

Meet the Author

Yoram (Jerry) Wind is The Lauder Professor, Professor of Marketing, Founding Editor of Wharton School Publishing, and Academic Director of The Wharton Fellows Network at the University of Pennsylvania. He is also the Founder and Director of the SEI Center for Advanced Studies in Management, The Wharton School's think tank. Wind led the development of a number of key Wharton programs including the reinvention of the Wharton MBA curriculum and the creation of the Wharton Executive MBA Program. Among his many affiliations is former chancellor, the International Academy of Management (IAM). One of the world's most cited marketing authors, his books include Driving Change: How the Best Companies Are Preparing for the 21st Century, and The Power of Impossible Thinking. Dr. Wind has served as an advisor to many Fortune 500 firms and non-U.S. multinationals throughout the financial services, pharmaceuticals, information, and consumer packaged goods industries, and as advisor and board member for a wide range of entrepreneurial ventures. His consulting focuses on global corporate and business strategy, corporate transformation, marketing strategy, and especially new business development. He is the recipient of all the major marketing awards. Wind received a Ph.D. from Stanford University.

Colin Crook is senior fellow of The Wharton School of the Universityof Pennsylvania, Advisory Board, member of Rein Capital, editorialboard member of the journal Emergence, and has served on numerousNational Academy committees and advisory groups. He has providedadvice to governments and businesses around the world, and is aFellow of the Royal Academy of Engineering (UK). He was formerlyChief Technology Officer for Citicorp.

Read More Show Less

Table of Contents

(An Aside) Is This Any Way to Start a Book? xxiii

Preface xlvii

Introduction to the Paperback Edition lix

Part 1: Recognize the Power and Limits of Mental Models 1

Chapter 1: Our Models Define Our World 3

Chapter 2: Running the Miracle Mile 21

Part 2: Keeping Your Models Relevant 37

Chapter 3: Should You Change Horses? 39

Chapter 4: Paradigm Shifts Are a Two-Way Street 57

Chapter 5: Seeing a New Way of Seeing 77

Chapter 6: Sift for Sense from Streams of Complexity 93

Chapter 7: Engage in R&D of the Mind 121

Part 3: Transform Your World 139

Chapter 8: Dismantle the Old Order 141

Chapter 9: Find Common Ground to Bridge Adaptive Disconnects 157

Part 4: Act Quickly and Effectively 171

Chapter 10: Develop the Intuition to Act Quickly 173

Chapter 11: The Power to Do the Impossible 189

Chapter 12: Challenging Your Own Thinking: Personal, Business, and Society 209

Conclusion: What You Think Is What You Do 235

Appendix: The Neuroscience Behind Mental Models 239

Selected Bibliography 257

Acknowledgments 261

Index 263

Read More Show Less

Customer Reviews

Average Rating 4.5
( 2 )
Rating Distribution

5 Star

(1)

4 Star

(1)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 9 Customer Reviews
  • Anonymous

    Posted July 31, 2012

    Nursery

    The nursery is a small cave. The opening of the cave is blockked with prickly rose vines, giving the place a protected feeling. The floor of the cave is lined with lavender and mint leaves. The sweet scents mingle with the smell of the milk. As a result, this place is one of the nicest smelling places in the territory. Here, kits will play until their sixth moon- a very special day!

    0 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 10, 2006

    Buy this Book!

    Folks, it's all in how you think about your life and the world in which you live. The authors show the mind's limits and how to overcome them so you're more successful tomorrow. Buy this book! The applications can be used just as much for your personal life, as well as your professional one. If you change your thinking, you have a better chance of changing your life -- for the better.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 11, 2005

    Highly Recommended!

    This book provides an elementary introduction to the way the mind works, but it is an entirely practical introduction. Authors Yoram (Jerry) Wind and Colin Crook tell readers the basics of mental functioning in order to warn them about putting too much trust in what seems to be. What we see is, in fact, not reality but rather mental models that we ourselves construct. When we understand this, we begin to see why it is important to test our mental models continuously for relevance to reality, and to change them. The authors address the impact of mental models on everything from business to personal health, using strong case histories (such as Oprah Winfrey¿s life changing story) as illustrations. As a lagniappe, the publisher includes a CD with a brief summary of the book¿s main points.We recommend this straightforward exposition it will help you think about how you think.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted July 2, 2005

    useful but ignore its remarks on XP

    I read this book from the vantage of 3 backgrounds - as a physicist, a programmer and an inventor. The authors' suggestions can be fruitfully applied in all 3 fields. Perhaps the most striking comment in the book was that your perceived reality is primarily kept in your internal models of the world. Much of your sensory input is discarded by the brain. So that you 'see', but at a deeper level, you may not really see. The latter is especially true if your model does not detect anything amiss in a cursory analysis of the input, so it thinks everything is as expected. Hence, it discards much of that input. There are indeed sound evolutionary reasons for this. For it is changes in the environment that can signal the presence of a possible predator or food source. But for you in a modern environment of your career, this can be bad. Because unless you are careful, you might miss the significance of changes. The book calls these outliers or inconsistencies in your mental model. A scientist understands that this can often lead to progress, if it reveals a shortcoming in a current model. To a scientist, this is no revelation. But most laymen don't appreciate that this approach can be used more broadly. To a programmer, this can be interpreted as devising and running strenuous tests on your data and programs. Even apparently harmless bugs might lead to uncovering more serious defects. The book talks much about intuition, which is based on deep experience. Insight is mentioned, but then virtually nothing more is said about it. As an inventor, I would have wished for far more discussion on insight. It is a conceptual leap that, on a few rare and precious moments, can lead to great advances. The book does have a flaw. It cites Extreme Programming [XP] as one recent innovative method. The authors have not adequately researched this topic. It has been a fad that has yielded very little in actual successful projects. The book quotes XP as being used in Daimler/Chrysler and other companies. If you are not a programmer, you may be unaware that the first commercial use of XP was at Chrysler. A fiasco. Late, overbudget and ultimately abandoned. Cf. 'XP Refactored' by Stephens and Rosenberg. They comprehensively explain its shortfalls. However, if you ignore the book's mention of XP, then it can indeed be very useful in aiding your thinking.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 15, 2004

    The Real New Way

    This is the real new way of thinking. Simple, effective with outstanding results. A must read book for everyone.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 8, 2004

    Small Business Owners Should Read this Book!

    This book really helps you to see how skewed we all view certain things and events in our lives. It also helps you to learn new ways of seeing things, that before my have been holding you back without you even realizing it. I would recommend this for anyone who owns a business, or has a managerial position within a company.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 5, 2004

    learn how to impact the way you think

    Great read - explains in layman terms why we think a certain way and how/what can change the way we think about/percieve things. Perfect for those of us who have problems applying some of the skill sets/approaches that are successful for us in business but we can't seem to bring over to our personal lives.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 5, 2004

    A must read guide for CEOs

    This is very powerful and inspiring book on organizational transformation and change strategy. This book must be a required reading for MBA students and senior executives.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 7, 2009

    No text was provided for this review.

Sort by: Showing all of 9 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)