Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

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Overview

The Power of Mobility: How Your Business Can Compete and Win in theNext Technology Revolution

Over eighty percent of Americans above the age of five own acell phone, most with digital cameras built in, and bundled with ane-mail service specifically designed for sending those capturedmoments to friends and family. These consumer applications are justsimple examples of mobility being built into everyday products tocreate tremendous new value. From a business perspective, a ...

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Overview

The Power of Mobility: How Your Business Can Compete and Win in theNext Technology Revolution

Over eighty percent of Americans above the age of five own acell phone, most with digital cameras built in, and bundled with ane-mail service specifically designed for sending those capturedmoments to friends and family. These consumer applications are justsimple examples of mobility being built into everyday products tocreate tremendous new value. From a business perspective, a newtechnology can introduce radical changes—changes so dramaticthat they fundamentally change the nature of the business, thenature of the product, and the reasons why customers buy theproduct. When this happens, the rules of competition change. It ishappening now: the Age of Mobility is upon us. How will it impactyou and your business in the months and years to come?

The Power of Mobility shows you how to look forward,envision the Power of Mobility in your business, and implement thesteps required to turn vision into reality.?Russell McGuire, one ofthe telecom industry's leading strategists, details the specificactions you must take to deliver the tremendous value that mobilityadds—and win customers' hearts and wallets. He presents apowerful framework for capturing the Power of Mobility: the SevenSteps. If you can Digitize, Connect, Evaluate, Limit, Position,Protect, and Learn, you will capture the Power of Mobility in yourproducts, your services, and your processes. He further clarifiesthe power of the Seven Steps with illustrative case studies ofseven companies that have successfully implemented this frameworkand redefined the rules of competition in their industries.

The Mobility Age represents a great opportunity for businesseslarge and small to capture the Power of Mobility in order to createcompetitive differentiation and to take market share. Stories ofbusinesses that have been crushed by the competition because theyhave denied the changes brought by technologies in the past willlikely be repeated. You have a choice. You can wait for acompetitor to lead and define the rules to his benefit and yourdemise. Or you can lead and set the rules—if you captureThe Power of Mobility now.

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Editorial Reviews

From the Publisher
"...the biggest benefit of the book to knowledgeable readers would be in providing ammunition for convincing skeptical managers, customers, or suppliers to make the changes necessary to exploit the opportunities created by mobility". (Journal of Product Innovation Management; 2009)
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Product Details

  • ISBN-13: 9780470171288
  • Publisher: Wiley
  • Publication date: 9/28/2007
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.26 (w) x 9.31 (h) x 0.96 (d)

Meet the Author

Russell McGuire, Director of Strategy for Sprint, is responsible for developing the strategic vision and competitive strategies for the $40 billion+ telecommunications giant. His experience includes twenty years in the telecom industry plus experience in the defense and nuclear power industries. Prior to joining Sprint, Mr. McGuire was chief strategy officer for TeleChoice, a leading business strategy consultancy solely focused on innovative telecom market opportunities. He has also been a regular columnist for Network World, Business Reform, and Success magazines.

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Table of Contents

Foreword.

Preface.

Acknowledgements.

Part 1. The Mobility Age.

Chapter 1. Technology Sets the Stage.

Chapter 2. Redefining Communications.

Chapter 3. The Law of Mobility Signals Transformation.

Chapter 4. What Power?

Part 2. Seven Steps to the Power of Mobility.

Chapter 5. Introducing the Seven Steps.

Chapter 6. Digitize.

Chapter 7. Connect.

Chapter 8. Evaluate.

Chapter 9. Limit.

Chapter 10. Position.

Chapter 11. Protect.

Chapter 12. Learn from Your Customers.

Chapter 13. Go Capture the Power!

Index.

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Customer Reviews

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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 26, 2009

    Good writer, bad brand

    It's easy to tell the book centers around sprint nextel. The back cover review by the ousted CEO of sprint makes you wonder if the concepts in this book is as tainted as his legacy. Several case studies in the book center around sprint. Given the history of sprint, it is difficult to know in this book if anyone should follow what's written in it. Did sprint go downhill because of the strategy prescribed by this book or did it go down because sprint never used it? The author is the director of strategy at sprint so one can easily answer that question.

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