Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

( 1 )

Overview

Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

"Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be 'anywhere enterprises' that learn how to combine the Power of Mobility with broadband connectivity to create competitive advantage. Russell's book lays out a straightforward road map for how to do just that."
Berge Ayvazian, Chief Strategy Officer, Yankee ...

See more details below
Other sellers (Hardcover)
  • All (10) from $1.99   
  • New (5) from $16.29   
  • Used (5) from $1.99   
Sending request ...

Overview

Praise For The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution

"Mobility is the next technology force that is redefining how businesses operate. Going forward, the winners will be 'anywhere enterprises' that learn how to combine the Power of Mobility with broadband connectivity to create competitive advantage. Russell's book lays out a straightforward road map for how to do just that."
Berge Ayvazian, Chief Strategy Officer, Yankee Group

"Our experience has proved that integrating the mobility of our services into the lives of students creates tremendous opportunities and new value. The ideas presented in this book will serve organizations and businesses of all types well as they explore the innovative growth that can come with the Power of Mobility."
Dr. Karen Pennington, Vice President, Student Development and Campus Life, Montclair State University

"For many professionals, the workplace is no longer a 'place,' and the work day is no longer a 'day.' The Power of Mobility shows us that companies that recognize this fundamental shift are in the best position to take advantage of mobility to increase business agility, transform the way they serve customers, and enable exciting new business models."
Don Proctor, Senior Vice President, Collaboration Software Group, Cisco

"What businesses need is a plain English explanation of the new values and disciplines of the Mobility Age. In The Power of Mobility, Russell McGuire provides that clear guidance without the 'technospeak.'"
Clint Parr, Chief Executive Officer and President, Anyware Mobile Solutions

"Companies that figure out how to keep employees connected and leverage context have the opportunity to outperform their peers in the marketplace. The Power of Mobility explains what this all means in simple terms, describes how companies can build mobility into their businesses, and provides helpful examples for those wanting to gain competitive advantage."
H.P. Jin, PhD, Chief Executive Officer & President, TeleNav Inc.

"The Power of Mobility prepares you, in a step-by-step fashion, to interpret the opportunity presented by mobility into your firm's environment."
Danny Briere, Chief Executive Officer, Telechoice

Read More Show Less

Editorial Reviews

From the Publisher
"...the biggest benefit of the book to knowledgeable readers would be in providing ammunition for convincing skeptical managers, customers, or suppliers to make the changes necessary to exploit the opportunities created by mobility". (Journal of Product Innovation Management; 2009)
Read More Show Less

Product Details

  • ISBN-13: 9780470171288
  • Publisher: Wiley
  • Publication date: 9/28/2007
  • Edition number: 1
  • Pages: 256
  • Product dimensions: 6.26 (w) x 9.31 (h) x 0.96 (d)

Meet the Author

Russell McGuire, Director of Strategy for Sprint, is responsible for developing the strategic vision and competitive strategies for the $40 billion+ telecommunications giant. His experience includes twenty years in the telecom industry plus experience in the defense and nuclear power industries. Prior to joining Sprint, Mr. McGuire was chief strategy officer for TeleChoice, a leading business strategy consultancy solely focused on innovative telecom market opportunities. He has also been a regular columnist for Network World, Business Reform, and Success magazines.

Read More Show Less

Table of Contents

Foreword.

Preface.

Acknowledgements.

Part 1. The Mobility Age.

Chapter 1. Technology Sets the Stage.

Chapter 2. Redefining Communications.

Chapter 3. The Law of Mobility Signals Transformation.

Chapter 4. What Power?

Part 2. Seven Steps to the Power of Mobility.

Chapter 5. Introducing the Seven Steps.

Chapter 6. Digitize.

Chapter 7. Connect.

Chapter 8. Evaluate.

Chapter 9. Limit.

Chapter 10. Position.

Chapter 11. Protect.

Chapter 12. Learn from Your Customers.

Chapter 13. Go Capture the Power!

Index.

Read More Show Less

Customer Reviews

Average Rating 1
( 1 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted February 26, 2009

    Good writer, bad brand

    It's easy to tell the book centers around sprint nextel. The back cover review by the ousted CEO of sprint makes you wonder if the concepts in this book is as tainted as his legacy. Several case studies in the book center around sprint. Given the history of sprint, it is difficult to know in this book if anyone should follow what's written in it. Did sprint go downhill because of the strategy prescribed by this book or did it go down because sprint never used it? The author is the director of strategy at sprint so one can easily answer that question.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing 1 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)