GRAHAM FOSTER is an internationally acclaimed bottom-line expert, corporate strategist, and professional speaker. Using his experience as a CEO for three major corporations, Graham has helped business executives achieve bottom-line success through his live seminar appearances and workshops that have been refined in over 3,550 presentations around the globe.
Power of Positive Profit: How You Can Improve Any Bottom Line in Sales, Marketing, and Managementby Graham Foster
So, you did what the business professors and gurus recommended—slashed prices and implemented a major volume sales initiative to increase buyer value and gain market share. And it worked, except for a few not-so-small problems: your margins have evaporated, your bottom line wouldn't buy dinner for one at a greasy spoon, and your stockholders are out
So, you did what the business professors and gurus recommended—slashed prices and implemented a major volume sales initiative to increase buyer value and gain market share. And it worked, except for a few not-so-small problems: your margins have evaporated, your bottom line wouldn't buy dinner for one at a greasy spoon, and your stockholders are out pricing tar and feathers. Where did you go wrong?
In The Power of Positive Profit, business expert Graham Foster attacks the issue of false business success promoted through volume selling, cost cutting, or both, and offers powerful business lessons and breakthroughs for making an appropriate profit while maintaining or even sharpening your competitive edge.
Proclaiming that managers must never forget that the primary goal of any business is to increase the wealth of its owners, Foster examines the elements of finance, marketing, production, and support functions and presents a balanced profit-based model for the successful enterprise.
A clear understanding of the relationship between sales price, margin, and profit is central to the success of any company or individual. Using his disarmingly simple MoneyMath diagrams and charts, Foster leads you step by step through the mathematics of strategic decision-making, exposes the fallacies of the myopic obsession with market share, and reveals the power of profit to promote genuine competitiveness while increasing shareholder wealth steadily over a long period of time.
As Foster lifts you from a sales-only orientation up to the next level on the path to continued profitability, you'll learn straight-forward, commonsense methods for:
- Balancing your company's selling and management effort
- Obtaining and maintaining healthy margins in sales
- Monitoring cash flow as an indicator of financial health
- Pricing for profit in the market
- Developing a 'Plan B' as a hedge against tough times
Filled with entertaining and enlightening stories about the failures of competitive and market-share strategies and remarkable turnarounds achieved by companies that have implemented positive profit programs, The Power of Positive Profit is required reading for anyone who wants to stop being part of the problem and become part of the solution.
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