Power of Positive Profit: How You Can Improve Any Bottom Line in Sales, Marketing, and Management

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It's all in the math!

In The Power of Positive Profit, a legendary corporate strategist and bottom-line expert reveals how many companies have gotten into serious trouble by trying to gain market share through price and cost cutting. Using his straightforward and easy-to-follow MoneyMath profit charts, Foster demonstrates why companies need to focus on margin when pricing their products or services. Then, he offers proven advice on balancing your selling and management efforts, ...

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Overview

It's all in the math!

In The Power of Positive Profit, a legendary corporate strategist and bottom-line expert reveals how many companies have gotten into serious trouble by trying to gain market share through price and cost cutting. Using his straightforward and easy-to-follow MoneyMath profit charts, Foster demonstrates why companies need to focus on margin when pricing their products or services. Then, he offers proven advice on balancing your selling and management efforts, bullet-proofing your bottom line, enabling sales reps to sell higher, and surviving and recovering from price wars.

By any measure, profit is a more important number than market share. Whether you're in a small to medium-sized company or a large multi-national corporation, read The Power of Positive Profit and find out how to put raising your bottom line on the top of your to-do list.

PRAISE FOR THE POWER OF POSITIVE PROFIT

"This book is a major contribution to business understanding and conduct; the MoneyMath charts alone are worth thecover price!"
—Walter J. Reinhart, PhD Professor of Finance, Loyola College

"Brilliant and dynamic—nobody knows business numbers like this!"
—Naomi Rhode, Co-Founder and Director Smarthealth Inc., and President, International Federation of Speaking Professionals

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Product Details

  • ISBN-13: 9780470052341
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 12/5/2006
  • Edition number: 1
  • Pages: 284
  • Product dimensions: 6.36 (w) x 9.37 (h) x 1.13 (d)

Meet the Author

GRAHAM FOSTER is an internationally acclaimed bottom-line expert, corporate strategist, and professional speaker. Using his experience as a CEO for three major corporations, Graham has helped business executives achieve bottom-line success through his live seminar appearances and workshops that have been refined in over 3,550 presentations around the globe.
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Table of Contents

Foreword by Kerry Cattell.

Preface by Walter J. Reinhart.

Introduction.

Chapter One: Overcoming a Shaky Start: Millennium Novum.

Chapter Two: Every Business Needs It: Margin.

Chapter Three: Issues Affecting Healthy Margins in Sales.

Chapter Four: The Weapon of Math Instruction.

Chapter Five: Balancing Your Company’s Selling and Management Efforts.

Chapter Six: Now for Some Real Bulletproofing.

Chapter Seven: Why Your Perceived Value Beats Product Quality.

Chapter Eight: How Salespeople Can Sell Higher.

Chapter Nine: Getting Higher Market Prices.

Chapter Ten: Price Wars and Profit.

Chapter Eleven: Price War Recuperation.

Chapter Twelve: Pricing for Profit in the Market.

Chapter Thirteen: For Hard Times Have a Plan B.

Chapter Fourteen: Cash Flow: Indicator of Financial Health.

Chapter Fifteen: The Social Damage of Profit Failure.

Chapter Sixteen: The Delight of Positive Profit.

Chapter Seventeen: Responsibilities Attached to Profit Making.

Appendix A: MoneyMath Figures and Tables.

Appendix B: Financial Management Questionnaire.

Appendix C: 101 Price Management Questions.

Acknowledgments.

Bibliography and Recommended Reading.

Index.

About the Author.

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