- Shopping Bag ( 0 items )
From the PublisherRichard J. Egan Chariman of the Board, EMC Corporation The 'It's the Products, Stupid' signs which hang on EMC Corporation conference room and office walls demonstrate that we believe in the premise the authors have established so well in The Power of Product Platforms. I hope every American businessman (except my competitors) reads and understands their message.
Paul C Mugge Director of Development Reengineering, IBM Corporation A must for any company that wants to be truly effective with its Reengineering and Development investments. There is no greater return than derivative products generated from a well thought out platform strategy. Meyer and Lehnerd not only explain how to do this, but they provide excellent case studies across multiple industries.
Joel S. Birnbaum Senior Vice President or Research and Development, Hewlett-Packard Comapany An unusually clear assessment of the difficulties of product development at today's frenetic pace, where rapid changes in technology wreak havoc on companies who do not adjust rapidly to new customer needs and competitive threats. The authors provide a comprehensive and pragmatic prescription that will help both technologists and business people improve competitiveness.
Frank Merlotti Former CEO, Steelcase The most comprehensive and understandable work published to date on product development. The case studies not only help to explain the process, but emphasize the need to embrace this concept...now!
Francis P. Lucier Former Chairman and CEO, Black & Decker A must read for the CEO who wants to do better. This book provides a pragmatic track for product planning that pays off.
Donald N. Frey Professor of Industrial Engineering and Management Sciences, Northwestern University; Former Ceo, Bell & Howell I recommend this book to any manager in product development. Written in a pragmatic, easy to read style, it covers the basics with numerous and fascinating real cases.
Sir Christopher Lewinton Chairman, TI Group PLC. I fully endorse this book to every manager facing the most difficult challenge of successfully developing global product programs.