The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion

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Overview

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they’ve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices—practices that could undermine us as we search for success and meaning.

In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact.

Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent.

The authors explore how to use the power of pull to:

  • Access new sources of information
  • Attract likeminded individuals from around the world
  • Shape serendipity to increase the likelihood of positive chance encounters
  • Form creation spaces to drive you and your colleagues to new heights
  • Transform your organization to adapt to the flow of knowledge

The Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.

Editorial Reviews

Publishers Weekly
Exploring the paradigm shift in business brought about by innovations in communication technology, this collaboration from three consultant-authors provides a succinct metaphor for the shift in the information economy-from "push" to "pull"-but little else. Though they provide an effective survey of the effect of more interactive, ubiquitous and on-demand communication, it already feels dated; the essential messages that Hagel, Brown, and Davison derive-networking is key, you should pursue your passions, many traditional ways of doing business are over-are old news in the business self-help section. The examples they provide focus primarily on individually-driven collaborative efforts (wikis, online gaming) and make poor analogies for someone looking to revitalize a corporation or present a compelling case for change to colleagues or an intransigent CEO. Professionals who already know that the Internet isn't just a phase will need more information than this book provides.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

  • ISBN-13: 9780465019359
  • Publisher: Basic Books
  • Publication date: 4/13/2010
  • Pages: 288
  • Sales rank: 247,687
  • Product dimensions: 6.40 (w) x 9.30 (h) x 1.10 (d)

Meet the Author

John Hagel III is the co-chairman of the Deloitte Center for the Edge. He is the author of a series of best-selling business books, including Net Gain, Net Worth, Out of the Box and The Only Sustainable Edge. He lives in Burlingame, California.

John Seely Brown is the independent co-chairman of the Deloitte Center for the Edge and a visiting scholar at the University of Southern California. He is co-author of the best-selling book The Social Life of Information. He lives in Palo Alto, California.

Lang Davison is executive director of the Deloitte Center for the Edge. He was also the collaborating writer for the best-selling and critically acclaimed book Net Gain, Net Worth, authored by John Hagel. He lives in Portland, Oregon.

Customer Reviews

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Sort by: Showing all of 4 Customer Reviews
  • Posted December 3, 2010

    more from this reviewer

    Well-researched look at the social weight of pull

    "Pull" is the latest business dynamic that soon will be sweeping through an institution near you. At least, that's what business consultants John Hagel III, John Seely Brown and Lang Davison predict. The authors, all members of the Deloitte Center for the Edge, make a solid, well-researched case for their strategic analysis, using detailed, candid accounts from active participants in a world where people use connections, knowledge and resources to solve problems. This is where the book sings: Its numerous colorful examples illuminate the benefits of pull. While this scholarly work provides some useful suggestions, the authors are more successful at defining and breaking down their theoretical information than at offering a how-to guide for using pull at your next business meeting. getAbstract recommends this volume to executives who want to move their companies ahead in the digital age and to unite young technology rats and traditional workers.

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