The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

by John Elkington, Pamela Hartigan
     
 

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Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela… See more details below

Overview

Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world.

By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them.

Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.

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Editorial Reviews

New York Times
"Capitalism is a very mutable, flexible beast, and what we're seeing is social entrepreneurs addressing some of these social challenges in profoundly different ways than traditional nonprofit organizations," said John Elkington, co-author with Pamela Hartigan of "The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World," a new book that was handed out last month to attendees at the World Economic Forum in Davos, Switzerland. (February 24, 2008)
Fast Company
The Power of Unreasonable People draws the attention of business leaders to the untapped potential of collaborations with social entrepreneurs.

Stanford Social Innovation Review
An essential book for anyone interested in understanding the phenomenon of social entrepreneurship . . .

Product Details

ISBN-13:
9781422163542
Publisher:
Harvard Business Review Press
Publication date:
02/05/2008
Series:
Leadership for the Common Good
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
242
Sales rank:
687,687
File size:
1 MB

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