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Contents: T. Oakley, Foreword. Preface. Introduction: Words and Their Potency for Priming Audiences. Part I:Preliminaries. Priming Audience and Practices of Literacy. Cataloging English Strings for Their Priming Potencies: A Report of a Research Study. Methods for Selecting and Catloging Strings. The Catalog Hierarchy. The Hierarchy in Relation to Previous Scholarship. Part II:Results: The Catalog in Depth. Cluster 1: Internal Perspectives. Cluster 2: Relational Perspectives, Part I. Cluster 2: Relational Perspectives, Part II. Cluster 3: External Perspectives. Part III:Implications and Applications of Rhetorical Priming Theory. Using Priming Strings to Analyze Corpora of Texts.