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Power-Packed Direct Mail: How to Get More Leads and Sales by Mail

Overview

Virtually every business can use direct mail to increase sales and profits. Direct mail can help you sell more of your products or services faster and more profitably than other forms of advertising can - and you don't need a lot of money to get started. In his new book, veteran copywriter and consultant Bob Bly tells you everything you need to produce response-getting sales letters, direct-mail packages, and campaigns. For those new to direct mail or thinking about it for the first time, this book will answer ...
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Overview

Virtually every business can use direct mail to increase sales and profits. Direct mail can help you sell more of your products or services faster and more profitably than other forms of advertising can - and you don't need a lot of money to get started. In his new book, veteran copywriter and consultant Bob Bly tells you everything you need to produce response-getting sales letters, direct-mail packages, and campaigns. For those new to direct mail or thinking about it for the first time, this book will answer questions, eliminate confusion, and give step-by-step instructions on how to make every direct mailing pay off. If you already use direct mail, the book will help you avoid common mistakes, create more effective mailings at lower costs, and generate more inquiries, leads, and sales.
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Product Details

  • ISBN-13: 9780805035063
  • Publisher: Holt, Henry & Company, Inc.
  • Publication date: 1/28/1996
  • Edition description: REPRINT
  • Pages: 349
  • Product dimensions: 5.48 (w) x 8.24 (h) x 1.00 (d)

Table of Contents

Acknowledgments
Introduction
1 Getting started in direct mail 3
2 Planning: the professional approach 19
3 Offers 42
4 Finding and using mailing lists 80
5 How to write direct mail copy that sells 105
6 How to design and produce effective direct mail packages 133
7 Using direct mail to generate sales leads 159
8 Using direct mail to generate mail order sales 184
9 Testing 207
10 Sales letters 223
11 Direct mail brochures 265
12 Order forms, reply cards, and business reply envelopes 281
13 Profits from postcard decks 299
14 Self-mailers 318
Index 335
About the Author 350
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