Power Performance: Multimedia Storytelling for Journalism and Public Relations

by Tony Silvia, Terry Anzur

Overview

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.

• Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera
• Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera
• Incorporates profiles of leading multimedia journalists and public relations practitioners
• Addresses the key ethical issues for the profession
• Offers practical advice for putting presentation skills to work
• Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

Product Details

ISBN-13:	9781444340624
Publisher:	Wiley
Publication date:	03/21/2011
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	296
File size:	4 MB

About the Author

Tony Silvia is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include Global News: Perspectives on the Information Age (Wiley-Blackwell, 2001).

Terry Anzur is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award-winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.

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Table of Contents

Foreword by Lester Holt, NBC News.

Introduction.

1. The Role of the Storyteller.

2 Reporting Stories Across Media.

3. Writing the Story for Print and the Web.

4. Video Storytelling on the Air and on the Web.

5. Presenting the Story On-Camera, On-Air, and On-line.

6. Practicing Public Relations in a Multimedia World.

7. Ethical Journalism in Multicultural Media.

8. Putting Your Skills to Work.

What People are Saying About This

From the Publisher

"A  clear, thoughtful, tip-filled tour of the unfolding world of multimedia news.  Working pros help the authors guide students toward success in these challenging new forms of storytelling."
- Jim Upshaw, University of Oregon

“This book is a valuable resource for students and professionals alike. Engagingly written, it combines clear instruction with an impressive synthesis of research and historical context on this multi-faceted topic.”
- Lee Hood, Loyola University Chicago

Editorial Reviews

"I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience." (Blog Business World, 24 September 2011)

 

From the Publisher