Power Performance: Multimedia Storytelling for Journalism and Public Relations / Edition 1

Power Performance: Multimedia Storytelling for Journalism and Public Relations / Edition 1

by Tony Silvia, Terrry Anzur
     
 

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.

· Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera

· Includes chapters devoted to the role of the storyteller,

See more details below

Overview

This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.

· Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera

· Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera

· Incorporates profiles of leading multimedia journalists and public relations practitioners

· Addresses the key ethical issues for the profession

· Offers practical advice for putting presentation skills to work

· Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

Product Details

ISBN-13:
9781405198684
Publisher:
Wiley
Publication date:
06/15/2011
Pages:
296
Product dimensions:
7.30(w) x 9.80(h) x 0.90(d)

Table of Contents

Foreword by Lester Holt, NBC News.

Introduction.

1. The Role of the Storyteller.

2 Reporting Stories Across Media.

3. Writing the Story for Print and the Web.

4. Video Storytelling on the Air and on the Web.

5. Presenting the Story On-Camera, On-Air, and On-line.

6. Practicing Public Relations in a Multimedia World.

7. Ethical Journalism in Multicultural Media.

8. Putting Your Skills to Work.

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