Power Performance: Multimedia Storytelling for Journalism and Public Relations / Edition 1

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This book is a unique and definitive guide to the skills necessary for on-camera journalism and offers an invaluable behind-the-scenes look at the profession.

· Tailors the traditional skills of writing, reporting, and producing to the needs of journalists working in front of the camera

· Includes chapters devoted to the role of the storyteller, reporting the story across multiple platforms, and presenting the story on-camera

· Incorporates profiles of leading multimedia journalists and public relations practitioners

· Addresses the key ethical issues for the profession

· Offers practical advice for putting presentation skills to work

· Storytelling skills covered can be applied to a variety of traditional and new media formats including television news, radio, and podcasts

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Editorial Reviews

From the Publisher
"I highly recommend the information packed and valuable book Power Performance: Multimedia Storytelling for Journalism and Public Relations by Tony Silvia and Terry Anzur, to any journalists, bloggers, public relations practitioners, and business people who are seeking a hands on guide to telling story in a multimedia world. This book will transform your message from a weak and ineffective one, to an authentic and compelling story that is understood readily by the audience." (Blog Business World, 24 September 2011)
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Product Details

  • ISBN-13: 9781405198684
  • Publisher: Wiley
  • Publication date: 6/15/2011
  • Edition number: 1
  • Pages: 296
  • Product dimensions: 7.30 (w) x 9.80 (h) x 0.90 (d)

Meet the Author

Tony Silvia is Professor of Journalism and Media Studies at the University of South Florida St Petersburg. He has worked as a consumer reporter, news anchor and producer, having been nominated for three Emmy Awards. He is the winner of an Associated Press Award. His publications include Global News: Perspectives on the Information Age (Wiley-Blackwell, 2001).

Terry Anzur is a multimedia journalism educator, international media consultant and multimedia talent coach. In addition to her award-winning TV news reporting and anchoring, she is a freelance journalist in radio, print and online media.

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Table of Contents

Foreword by Lester Holt, NBC News.


1. The Role of the Storyteller.

2 Reporting Stories Across Media.

3. Writing the Story for Print and the Web.

4. Video Storytelling on the Air and on the Web.

5. Presenting the Story On-Camera, On-Air, and On-line.

6. Practicing Public Relations in a Multimedia World.

7. Ethical Journalism in Multicultural Media.

8. Putting Your Skills to Work.

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