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Power Pitches: How to Produce Winning Presentations Using Charts,Slides,Video and Multimedia
     

Power Pitches: How to Produce Winning Presentations Using Charts,Slides,Video and Multimedia

by Alan L. Brown
 
When the competition heats up,sophisticated visual support tools can make a critical difference in the success of any business presentation. Effective visual communications-including boards,overhead transparencies,slides,videos,and multimedia can help create more sales,close more important deals and better motivate employees! In his invaluable book,visual marketing

Overview

When the competition heats up,sophisticated visual support tools can make a critical difference in the success of any business presentation. Effective visual communications-including boards,overhead transparencies,slides,videos,and multimedia can help create more sales,close more important deals and better motivate employees! In his invaluable book,visual marketing expert Alan Brown reveals the tools and techniques needed to create compelling and dynamic presentations that will captivate audiences and win more sales. Whether preparing for their first or 500th presentation,readers are guaranteed to find tips and techniques to help ensure success. Brown,who has devoted 30 years to helping develop presentations that win customers and grow their businesses,shares the secrets of producing powerful sales presentations,including: how to communicate more powerfully with visuals; using storyboards to strengthen content and continuity; introducing the visual language; the 10 rules of power pitching; how to use videos to persuade any audience.

Editorial Reviews

Booknews
Offers practical guidelines in an entertaining style for preparing formal and informal presentations to large and small groups. After chapters on principles of good business presentations and using the language of visual communications, explains how to get the most out of presentation boards, slides and transparencies, video, and multimedia. Also discusses presentation organization, techniques for evaluating and directing creative output, and managing creative resources. For business people selling ideas, products, and services. Annotation c. by Book News, Inc., Portland, Or.

Product Details

ISBN-13:
9780786309726
Publisher:
McGraw-Hill Companies, The
Publication date:
01/28/1997
Pages:
208
Product dimensions:
7.53(w) x 9.56(h) x 0.83(d)

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