Power Play: Sport, the Media and Popular Culture / Edition 1

Power Play: Sport, the Media and Popular Culture / Edition 1

by Raymond Boyle, Richard Haynes
     
 

ISBN-10: 0582369398

ISBN-13: 9780582369399

Pub. Date: 03/17/2000

Publisher: Longman Publishing Group

Combining new and original material with an overview of the developing field of media sport, this book examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that…  See more details below

Overview

Combining new and original material with an overview of the developing field of media sport, this book examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport.

Product Details

ISBN-13:
9780582369399
Publisher:
Longman Publishing Group
Publication date:
03/17/2000
Edition description:
New Edition
Pages:
256
Product dimensions:
6.32(w) x 9.24(h) x 0.53(d)

Table of Contents

Preface
1Sport, Media and Popular Culture: Questions of Theory1
2All Our Yesterdays: A History of Media Sport22
3A Sporting Triangle: Television, Sport and Sponsorship46
4Power Game: Why Sport Matters to Television67
5Who Wants to be a Millionaire? Media Sport and Stardom89
6The Race Game: Media Sport, Race and Ethnicity111
7For Men Who Play to Win: Media Sport and Gender127
8Games Across Frontiers: Mediated Sport and National Identity143
9Sportspages: Journalism and Literature165
10Consuming Sport: Fans, Fandom and the Audience187
11Conclusion: The State of Play, Sport in the New Media Age206
Bibliography225
Index236

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