Power Presentations: How to Connect with Your Audience and Sell Your Ideas

Overview

Takes the mystery out of putting together an effective presentation by addressing each of the steps involved. Not only gives readers confidence but offers enhanced opportunities for promotion and career advancement. Elucidates how to organize presentations to achieve your goal; how to use factual, logical and captivating supporting materials as well as visuals and audio-visual equipment; how to answer questions effectively and includes numerous techniques to use with a variety ...

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Overview

Takes the mystery out of putting together an effective presentation by addressing each of the steps involved. Not only gives readers confidence but offers enhanced opportunities for promotion and career advancement. Elucidates how to organize presentations to achieve your goal; how to use factual, logical and captivating supporting materials as well as visuals and audio-visual equipment; how to answer questions effectively and includes numerous techniques to use with a variety of audiences.

Most books on making presentations focus primarily on the speaker. Brody and Kent-Semetti show that speaking is an audience-centered activity. They demonstrate that whether the goal is to inform, persuade, or entertain, presenters must understand the needs of the audience and show what's in it for them.

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Product Details

  • ISBN-13: 9780471559610
  • Publisher: Wiley
  • Publication date: 10/12/1992
  • Edition number: 1
  • Pages: 224
  • Product dimensions: 9.00 (w) x 6.00 (h) x 0.51 (d)

Meet the Author

MARJORIE BRODY is President of Brody Communications, a firm specializing in both public and customized seminars for clients that include General Electric and the University of Pennsylvania. SHAWN KENT is an internationally experienced speaker, trainer, coach, and author. Her company, Shawn Kent and Associates, specializes in the design, implementation and presentation of management development programs.

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Table of Contents

Partial table of contents:

TAKING CONTROL.

Turning Stage Fright Into Excitement.

Warming Up.

Nonverbal Communication.

Staying in Control.

GROUNDWORK.

Styles of Delivery.

Knowing Your Audience.

WORKING ON YOUR PRESENTATION.

The Outline.

Organizing the Body of Your Speech.

Supporting Materials.

COMMUNICATING ON PURPOSE.

Informative Speaking.

Persuasive Speaking.

Effective Sales Presentations.

How to Be a Better Listener.

MASTERING THE MECHANICS.

Speaking Aids.

Pointers for Using the Room.

How Visual Aids Can Help.

Room Checks for Computers.

CHECKLISTS.

Speech Preparation Checklist.

Speech Delivery Checklist.

Bibliography.

Index.

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