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From the PublisherGary T. Dicamillo Chairman and CEO, Polaroid Corporation Pricing is one of the most talked about but least understood of all the key marketing levers. Power Pricing creatively and thoroughly analyzes the pricing variable and helps both the top and bottom lines. This is a valuable learning tool that I have made required reading for our senior operating managers at Polaroid.
Helge H. Wehmeier President and CEO, Bayer Corporation Priceless insights for the challenges of today and tomorrow.
Jürgen Hubbert Member of the Board of Management, Passenger Car Division, Mercedes-Benz AG This book shows that value is at the core or pricing.
Hemjö Klein Member of the Executive Board, Chief Executive Passenger Division, Lufthansa German Airlines This book shows that sophisticated pricing offers opportunities for extreme profit improvements.