Power Public Relations Hard

Power Public Relations Hard

by Leonard Saffir, John Tarrant
     
 
From the White House to Hollywood, from Internet start-ups to corporate giants, a dynamic discipline--power public relations--is continuing to shape the fortunes of today's corporations, politicians, heroes, and products. No longer just a prop to marketing or corporate communications, public relations has become a powerful, persuasive discipline and a force to be

Overview

From the White House to Hollywood, from Internet start-ups to corporate giants, a dynamic discipline--power public relations--is continuing to shape the fortunes of today's corporations, politicians, heroes, and products. No longer just a prop to marketing or corporate communications, public relations has become a powerful, persuasive discipline and a force to be reckoned with.

What exactly is power PR? It's a research-based matrix of sophisticated public relations techniques being used to influence thinking and shape public reaction. An arsenal of powerful tactics for the aggressive engineering of perception, power PR is a major branch of organizational functioning and the essential element for success in business or politics today.

Leonard Saffir's Power Public Relations chronicles this new PR--from its infancy in mass media to its apex in the Information Age--and offers a myriad of examples of power PR in action--in business, in politics, in entertainment, on the Internet, in the courtroom, in the news, and elsewhere. Complete with hands-on advice for working with the media, capturing public interest, and building and evaluating a successful public relations program, Power Public Relations presents new opportunities for anyone who understands the new PR and puts it to work.

Product Details

ISBN-13:
9780658000607
Publisher:
McGraw-Hill Companies, The
Publication date:
12/28/1999
Edition description:
2ND
Pages:
336
Product dimensions:
6.30(w) x 9.32(h) x 0.92(d)

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