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Power Sales Writing / Edition 1
     

Power Sales Writing / Edition 1

by Sue A. Hershkowitz-Coore
 

ISBN-10: 0071410333

ISBN-13: 9780071410335

Pub. Date: 09/01/2003

Publisher: McGraw-Hill Companies, The

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

Overview

Power Sales Writing is a brisk, no-nonsense guide to writing sales messages guaranteed to grab and hold a prospect's attention.

With this book in hand, everyone from salespeople to marketing managers to business executives will quickly and painlessly master the essence of effective sales writing to win the sale or client. This book includes:

  • Lists of power words and phrases
  • Editing and revision techniques
  • Tips on how to break bad news and achieve desired outcomes
  • Advice on translating sales skills into copy
  • Techniques for getting prospects to act by articulating their needs

Product Details

ISBN-13:
9780071410335
Publisher:
McGraw-Hill Companies, The
Publication date:
09/01/2003
Pages:
144
Product dimensions:
6.00(w) x 8.00(h) x 0.38(d)

Table of Contents

Acknowledgmentsxi
Introductionxiii
Part 1Getting Started1
Chapter 1Getting Started3
Chapter 2Putting the Prewriting Questions to Work9
Chapter 3Writing Made Easy!19
Chapter 4Revision: Your Final Step27
Part 2The Psychology of Writing37
Chapter 5Writing Routine Messages39
Chapter 6Plan B: Writing to Hostile Readers47
Chapter 7The Buffer Zone53
Chapter 8Delivering the Bad News Positively, Persuasively, and Professionally61
Chapter 9End Friendly and Cooperatively67
Chapter 10Never Say You're Sorry73
Part 3Selling Your Ideas81
Chapter 11Focus on What Matters to Them83
Chapter 12Grab Their Attention to Sell Your Idea93
Chapter 13Build Interest to Keep Them with You101
Chapter 14Deliver Your Features107
Chapter 15Educate Enough, but Not Too Much113
Chapter 16Ask for What You Want123
Part 4Putting It All Together133
Chapter 17The Conversational Test135
Chapter 18Choose the Correct Word147
Chapter 19Email Etiquette159
Chapter 20Enhance Your Worth167
Index171

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