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Overview
Artists selling their artwork need to consider themselves as businesses. Like any business, they must not overlook the power of public relations and how they can leverage free publicity in the local and national media to publicize their art.
In this book, artists will learn how to package a media kit, write a press release, pitch the media, build relations with art critics, place stories about their artwork, and, ultimately, how to increase their art sales. They will learn how to enhance their website for use as a valuable PR tool by building an Online Newsroom, creating e-newsletters, writing a blog, and more. Step-by-step directions will provide ...