Power Up Your Profits: 31 Days to Better Selling / Edition 2

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Overview

"Power Up Your Profits: 31 Days to Better Selling, Second Edition provides principles, strategies, and techniques to help you, the practicing accountant, build your practice by obtaining clients and building their businesses." Aiming to dramatically enhance your growth potential, this book takes a step-by-step approach to developing and mastering a stronger marketing and sales presence. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to your practice. This updated Second Edition illustrates how to obtain and satisfy clients, get more enjoyment from your work, and benefit from more satisfaction in your professional experience through an abundance of proven and practical marketing advice.
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Product Details

  • ISBN-13: 9780471651499
  • Publisher: Wiley
  • Publication date: 12/16/2004
  • Edition description: REV
  • Edition number: 2
  • Pages: 368
  • Sales rank: 353,947
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.88 (d)

Table of Contents

Day 1 A nontraditional attitude 3
Day 2 Selling is a learned skill 17
Day 3 Start a consistent marketing program 31
Day 4 Mind share = market share 43
Day 5 Selling takes time 51
Day 6 Leads, leads, leads 61
Day 7 Focus on "10s" 74
Day 8 Marketing with permission 84
Day 9 Referrals are nuclear power 93
Day 10 Get your net working 105
Day 11 Managing your network 117
Day 12 Co-opetition : partnering for better business 126
Day 13 Opportunity in the new rules 137
Day 14 Marketing and sales work together 144
Day 15 Selling services is different 151
Day 16 It's all about communication 158
Day 17 Power sellers in the accounting industry 166
Day 18 Newsletters communicate to sell 175
Day 19 Speaking attracts more clients and referrals 186
Day 20 Advertising, publicity, and brochures 196
Day 21 Online marketing and technology consulting 206
Day 22 Working with the professionals 217
Day 23 Listening for dollars, talking for dimes 231
Day 24 Advancing commitment 243
Day 25 Focus : building a power niche 251
Day 26 Selling value, not discounts 259
Day 27 Your differences will handle objections 269
Day 28 Pricing to maximize value 278
Day 29 Keeping clients sold : service after the sale 297
Day 30 Clients come second : five-star service 308
Day 31 Invest first, then reap powerful profits 323
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