Power Up Your Profits: 31 Days to Better Selling / Edition 2

Hardcover (Print)
Buy New
Buy New from BN.com
Used and New from Other Sellers
Used and New from Other Sellers
from $3.27
Usually ships in 1-2 business days
(Save 94%)
Other sellers (Hardcover)
  • All (14) from $3.27   
  • New (8) from $27.36   
  • Used (6) from $3.27   


"Power Up Your Profits: 31 Days to Better Selling, Second Edition provides principles, strategies, and techniques to help you, the practicing accountant, build your practice by obtaining clients and building their businesses." Aiming to dramatically enhance your growth potential, this book takes a step-by-step approach to developing and mastering a stronger marketing and sales presence. Each chapter develops a key concept of marketing or selling that's easy to follow and shows how to apply the concepts to your practice. This updated Second Edition illustrates how to obtain and satisfy clients, get more enjoyment from your work, and benefit from more satisfaction in your professional experience through an abundance of proven and practical marketing advice.
Read More Show Less

Product Details

  • ISBN-13: 9780471651499
  • Publisher: Wiley
  • Publication date: 12/16/2004
  • Edition description: REV
  • Edition number: 2
  • Pages: 368
  • Sales rank: 353,947
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.88 (d)

Table of Contents

Day 1 A nontraditional attitude 3
Day 2 Selling is a learned skill 17
Day 3 Start a consistent marketing program 31
Day 4 Mind share = market share 43
Day 5 Selling takes time 51
Day 6 Leads, leads, leads 61
Day 7 Focus on "10s" 74
Day 8 Marketing with permission 84
Day 9 Referrals are nuclear power 93
Day 10 Get your net working 105
Day 11 Managing your network 117
Day 12 Co-opetition : partnering for better business 126
Day 13 Opportunity in the new rules 137
Day 14 Marketing and sales work together 144
Day 15 Selling services is different 151
Day 16 It's all about communication 158
Day 17 Power sellers in the accounting industry 166
Day 18 Newsletters communicate to sell 175
Day 19 Speaking attracts more clients and referrals 186
Day 20 Advertising, publicity, and brochures 196
Day 21 Online marketing and technology consulting 206
Day 22 Working with the professionals 217
Day 23 Listening for dollars, talking for dimes 231
Day 24 Advancing commitment 243
Day 25 Focus : building a power niche 251
Day 26 Selling value, not discounts 259
Day 27 Your differences will handle objections 269
Day 28 Pricing to maximize value 278
Day 29 Keeping clients sold : service after the sale 297
Day 30 Clients come second : five-star service 308
Day 31 Invest first, then reap powerful profits 323
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star


4 Star


3 Star


2 Star


1 Star


Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation


  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)