Power Up Your Small-Medium Business: A Guide to Enabling Network Technologies

Overview

A businessperson's guide to network technologies

  • Written for any business professional. Understand the purpose and business value of network technologies in order to know which ones to adopt.
  • Assess the benefits. Provides criteria that help you ask the right questions of vendors and other advisors to make technology choices and prepare budget justifications.
  • Apply advice for...
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Overview

A businessperson's guide to network technologies

  • Written for any business professional. Understand the purpose and business value of network technologies in order to know which ones to adopt.
  • Assess the benefits. Provides criteria that help you ask the right questions of vendors and other advisors to make technology choices and prepare budget justifications.
  • Apply advice for your business. See which network technologies are best suited to your priorities and processes and the tradeoffs between various alternatives.
  • Covers the technologies you need to know. Topics include wireless networks, IP telephony, managed services, network security, and other enabling technologies.
  • Become more competitive. Learn from benchmark examples of how technologies are adopted and employed by others to create differentiation for your organization.

Small-medium businesses (SMBs) cannot grow without finding more effective ways to streamline their processes, develop differentiated products and services, deliver them to the right customers, and work collaboratively with partners. Growth-directed SMBs must set themselves apart for success by adopting innovative yet proven tools to improve efficiencies, stimulate productivity, be more responsive to customers, and boost the bottom line. Network technologies can help do that and more.

The challenge is knowing where to begin.

Power Up Your Small-Medium Business: A Guide To Enabling Network Technologies addresses the need for clear, business-aware technical information. It explores the relevance and business value of network technologies and how to gauge what's right for your organization. The book also provides a high-level primer on network technologies in plain English. It defines the technologies and how they work in accessible language.

Beyond that, Power Up Your Small-Medium Business: A Guide to Enabling Network Technologies provides advice on proven network technologies as business enablers, arming you with the right questions to ask of yourself and your vendors when planning new or enhanced networks. With this book as an educational resource on networking, you will be better prepared to invest in network technologies and shape your own success.

This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies.

158705135403152004

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Product Details

  • ISBN-13: 9781587051357
  • Publisher: Cisco Press
  • Publication date: 3/5/2004
  • Series: Network Business Series
  • Pages: 330
  • Product dimensions: 7.00 (w) x 8.90 (h) x 1.00 (d)

Meet the Author

As technical marketing officer for the Commercial Segment at Cisco Systems, Robyn Aber defines thought leadership around the strategic and business uses of network technologies for small-medium sized business markets.

Prior to joining Cisco in May 2000, Ms. Aber had more than 25 years of IT, marketing, and strategic business development experience in pharmaceuticals/chemicals, retail, telecommunications, and data networking companies, including 3Com, Bellcore, OneWorld Systems, Sandoz, Inc. (now Novartis), and Halston. Her areas of expertise include venture development for emerging technologies, strategic alliances, and mergers and acquisitions. She also has an extensive background in broadband services.

Ms. Aber holds MBA and MS degrees from New York University and the University of Illinois, respectively, and has completed course work toward a JD degree. She has served on the boards of the SMDS Interest Group, the Corporation for Open Systems' ISDN Executive Council, and the VDSL Study Group of the DSL Forum. She also has been active in the Wi-Fi Alliance, ANSI T1E1.4 and ITU standards groups. Her more than 75 articles and white papers have been published in trade and business journals both in the U.S. and internationally. She is a frequent invited speaker at conferences on emerging technologies.

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Table of Contents

Introduction
Pt. I The value of networking
Ch. 1 Performing with a net : becoming a network-centric business 1
Pt. II Network basics
Ch. 2 What is a computer network? 21
Ch. 3 Local area, metropolitan area, and wide area networks 43
Ch. 4 Network foundation technologies - switching and routing 69
Ch. 5 Network security basics 87
Ch. 6 Intranets, extranets, and virtual private networks (VPNs) 113
Pt. III Advanced technologies
Ch. 7 Wireless LANs 131
Ch. 8 IP telephony and multimedia communications 165
Ch. 9 Emerging technologies 201
Pt. IV Implementation considerations
Ch. 10 Managed network services 241
Ch. 11 Vertical industry case studies 251
App. A : abbreviation list 297
App. B : references 305
Index 313
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Introduction

Small-medium businesses (SMBs) cannot grow without finding more effective ways to streamline their processes, develop differentiated products and services, deliver them to the right customers, and work collaboratively with partners. Growth-directed SMBs must set themselves apart for success by adopting innovative yet proven tools to improve efficiencies, stimulate productivity, be more responsive to customers, and boost the bottom line. Network technologies can help do that and more. The challenge is knowing where to begin. Power Up Your Small-Medium Business: A Guide To Enabling Network Technologies addresses the need for clear, business-aware technical information. It explores the relevance and business value of network technologies and how to gauge what's right for your organization. The book also provides a high-level primer on network technologies in plain English. It defines the technologies and how they work in accessible language. Beyond that, Power Up Your Small-Medium Business: A Guide To Enabling Network Technologies provides advice on proven network technologies as business enablers, arming you with the right questions to ask of yourself and your vendors when planning new or enhanced networks. With this book as an educational resource on networking, you will be better prepared to invest in network technologies and shape your own success.
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted June 21, 2004

    Great Network Technology Roadmap

    Finally someone has written a book on computer networking for the man/woman who signs the check rather than the network technician. Many years ago we heard the definition of good and great information technologies ¿ a good IT person can fool you for a year, a great IT person can fool you for two years. Ms Aber¿s work is the best defense against these people ¿ and their relatives the network sales consultant ¿ a business owner/manager can read. There are more than 40 million organizations in the small-to-medium business arena ¿ 20-1,000 employees and last year we shelled out over $75 billion for information technology ¿ hardware, software and services. Most of that money was spent or misspent on blind faith that by adding the new technology we were going to increase the control over our businesses. While there are hundreds of books for executives about management style, organization, profit/loss, people selection and marketing. This is the first easy-to-read, easy-to-understand book we¿ve read that tells you how to use technology to streamline your business processes and use the dizzying array of previously mysterious technologies to monitor and control business processes, product/service development and reaching the right customers profitably. Ms Aber has balanced her technical background at 3Com and Cisco with her practical SMB experience gained involved in a struggling start-up ¿ OneWorld Systems ¿ and modestly successful mid-sized firm ¿ Novartis. Power-Up Your Small-Medium Business is divided into four logical sections ¿ the value of networking, network basics, advanced technologies and implementation considerations. The network basics section is probably very intriguing to people who tinker and tweak technology, for most business owners and managers we thought it was a lot like reading a book on how your car engine works ¿ interesting but more than we wanted to know. Opening Volley Because most SMB owners/mangers are more focused on results rather than the how-to, the first section ¿ value of networking ¿ is a good primer on the strategic aspects of the technologies. Forget about having to take a computer science course on how network technologies do whatever they do. Whether you sit at the desk where the buck stops or have to make recommendations that will help your area of responsibility ¿ engineering, manufacturing, logistics, marketing or sales ¿ Ms Aber explores why business people need to use the technology in dollar and cents as well as real business terms. Skip Forward Since we know enough about the technologies to be dangerous, we skipped to the fourth implementation section because this is where most sales and technical people seem to throw up all the smokes and mirrors as to what they are going to do for you. Again using words that real people can understand she lays out a variety of application scenarios that small ¿ medium business managers can consider. Her approach is to give you a set of basic to full-blown technology recommendations you can use depending upon your budget. More importantly, unlike most technologists who fall in love with and design/implement a closed-loop solution for you she outlines some technology growth plans you can use. As a result you don¿t have to commit to solution A, B, C, D or E but can buy off on solution A/B and have a plan on how you can get to E as your company grows. In addition and equally important she gives the reader an insight into the technologies you may want to consider ¿ wireless everywhere, video-enablement and electronic business-to-business or business-to-consumer ¿ that firms may possibly use to give them a competitive edge in their markets. Reference Sections Just by reading these two sections a business manager or unit manager has the tools he or she needs to hire someone ¿ internally or externally ¿ to carry out the company¿s network-powered program. The reader is well armed with information to

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  • Anonymous

    Posted June 23, 2004

    Powerful Business Guide for Network Success

    Finally someone has written a book on computer networking for the man/woman who signs the check rather than the network technician. While there are hundreds of books for executives about management style, organization, profit/loss, people selection and marketing. This is the first easy-to-read, easy-to-understand book we¿ve read that tells you how to use technology to streamline your business processes and use the dizzying array of previously mysterious technologies to monitor and control business processes, product/service development and reaching the right customers profitably. Because most SMB owners/managers are more focused on results rather than the how-to, the first section ¿ value of networking ¿ is a good primer on the strategic aspects of the technologies. The advanced technology or ¿gee whiz¿ section is fun to read. She actually makes it easy for you to understand what is here now and on the horizon that can be used to give you an edge over the guy down the street, across the country or half-way around the globe. Ms Aber¿s writing makes dry and dull disarmingly easy to understand. If you are like us and in the majority of American business ¿ 20 ¿ 100 employees ¿ where a network manager has to wear two or three hats, the book becomes even more valuable. Most of us outsource the network technology implementation and have a service person on call¿just in case. Ms. Aber gives the business owner the power to understand what the technologies are, what they are going to be and how we can use them to our advantage. Finally the biggest segment of American business has a roadmap they can read ¿ and understand ¿ about the mysterious field of network technologies that focus on discussing them in business terms, not techie terms.

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