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Drew HasselbackKoppel chronicles how Ballard Power System's vision transformed fuel cells from a utopian, pollution-free power source to a feasible, marketable technology....Scientific discovery was only part of the challenge. Along the way, [founder Geoffrey] Ballard and his engineers had to cajole government agencies for grants, keep creditors at bay, and line up private sector investors. Yet when it became apparent that the...technology really might work, the company had to [change] from a tiny enclave of dreamy engineers into a hard-boiled firm capable of mass producing and mass marketing thousands of fuel cells. This...called for a new voice....[New CEO] Firoz Rasul...brought Ballard into the financial big leagues. The big breakthrough came when he brought in huge investments from Daimler Benz...and Ford....Stockbrokers now rave that Ballard has the potential to become the Intel of the auto business. This transformation resulted in the conflicts that makes 'Powering the Future' a very interesting book.
— The Hydrogen & Fuel Cell Letter