PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? [NOOK Book]

Overview

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a ...

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PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0?

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Overview

This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.

Discover the new public relations for the Web 2.0 era--and what it means to you, the PR professional or client.

Web 2.0 introduced the new read/write Web paradigm, where hosts and participants contribute to a more collaborative Web experience. It’s not the tools that make Web 2.0 or New PR what it is today; it’s the many people who collaborate and share information every day in communities, demonstrating how the latest Web tools can facilitate conversations and foster relationships....

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Product Details

  • ISBN-13: 9780131377820
  • Publisher: Pearson Education
  • Publication date: 11/30/2009
  • Series: FT Press Delivers Elements
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 9
  • File size: 346 KB

Meet the Author

Brian Solis is Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley. Solis blogs at PR2.0 and bub.blicio.us, and regularly contributes PR and tech insight to industry publications. A cofounder of the Social Media Club, an original member of the Media 2.0 Workgroup, and a contributor to the Social Media Collective, he is among the original thought leaders who paved the way for social media. Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse. An industry veteran, she counsels senior-level executives and leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic campaigns. She also teaches courses on PR and Interactive Marketing for the Global Business Management program at Fairleigh Dickinson University. Her books include PR 2.0, The New PR Toolkit, and Cyberbranding.
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