PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results [NOOK Book]

Overview

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

Use advanced ?PR 2.0? social media techniques in ways that build on the ?PR 1.0? techniques that still work.

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your ...

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PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results

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Overview

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

Use advanced “PR 2.0” social media techniques in ways that build on the “PR 1.0” techniques that still work.

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what’s worked in the past so you can incorporate those practices as you propel forward.

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Product Details

  • ISBN-13: 9780131377691
  • Publisher: Pearson Education
  • Publication date: 11/16/2009
  • Series: FT Press Delivers Elements
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 10
  • File size: 426 KB

Meet the Author

Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse. An industry veteran, she counsels senior-level executives and leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic campaigns. She also teaches courses on PR and Interactive Marketing for the Global Business Management program at Fairleigh Dickinson University. Her books include PR 2.0, The New PR Toolkit, and Cyberbranding.
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Customer Reviews

Average Rating 5
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Sort by: Showing all of 6 Customer Reviews
  • Anonymous

    Posted December 19, 2013

    Andrew

    Well...?

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted October 10, 2012

    Mate

    I am a black furred queen, with a silver scar down my face. I have ared tipped tail, and my name is Rippleshade. I have green eyes, and do not have a mate. I would like to have kits. Go to Dragon Spear 1st result if you want to be my mate. Include name and looks.

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  • Anonymous

    Posted October 10, 2012

    To deerleap

    Ill be ur mate a tom with no hair and black eyes comes in. Can i be ur mate?

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  • Anonymous

    Posted October 13, 2012

    Deerleap

    Ok thats cool. Do you want to haave kits?

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  • Anonymous

    Posted October 10, 2012

    Braveheart

    Ok theres one thing u should know about me thouh i shapeshift from human and cat ~braveheart

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  • Anonymous

    Posted October 3, 2012

    Apprentice Den

    This is where the mischeivious trained and young cats of DuskClan play and sleep.

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