PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed

PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed

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by Leonard Saffir
     
 

For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. PR on a Budget proves that

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Overview

For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. PR on a Budget proves that it is possible to handle a business or organization’s public relations in a manageable, logical, and cost-effective fashion

Product Details

ISBN-13:
9781419523670
Publisher:
Kaplan Publishing
Publication date:
11/01/2006
Pages:
256
Product dimensions:
8.78(w) x 7.22(h) x 0.52(d)

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