PR Therapy: Ignite Your Passion for Promoting Your Products, Services, and Even Yourself!

Overview

Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyze those new to publicity—"What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? "With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, ...

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Overview

Overflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyze those new to publicity—"What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? "With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customizable promotional strategies for any type of organization.

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Editorial Reviews

From the Publisher
"This insightful book shows you why the relationship is the 'heart of the sale' and how to connect with customers at a deep level. —Brian Tracy, author, "The Psychology of Selling"
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Product Details

  • ISBN-13: 9781884956973
  • Publisher: Linden Publishing
  • Publication date: 8/1/2009
  • Series: Books To Build Your Career By
  • Pages: 180
  • Sales rank: 1,412,777
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author

Robin Blakely is a publicity consultant and media coach whose former clients include Crest, Huggies, and QVC. She lives in Kansas City, Missouri.

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Sort by: Showing 1 Customer Reviews
  • Posted December 12, 2008

    I Also Recommend:

    Best Book on PR accodring to Professional Organizer Jamie Novak

    Robin gets it! Finally a PR book I can use. She lays out her straightforward advice in an easy to digest way. This book is a must have whether you are just starting out or looking to go to the next level. The best part is she takes the guesswork out of what to do and walks us through any fear we might have about how to ¿market¿ ourselves. Unlike other books on the bookshelves today this one gives you resources and is not a big business card for the author to get more business. Robin's book is the reason I was able to go to the next level, you can see some of her influence at JamieNovak.com

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