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Practical Business English

Overview

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This is an OCR edition with typos.
Excerpt from book:
papers, magazines, pamphlets, folders, etc. Make a careful study of adaptation and of effective words. NARRATION 3. Its use in business. The story writer aims to represent character in plot and action for the sake of amusing us or...
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More About This Book

Overview

Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free.
This is an OCR edition with typos.
Excerpt from book:
papers, magazines, pamphlets, folders, etc. Make a careful study of adaptation and of effective words. NARRATION 3. Its use in business. The story writer aims to represent character in plot and action for the sake of amusing us or of presenting various conditions of life. The salesman may tell a good story, but his purpose is not simply to amuse or to instruct the prospective buyer. His story is not an end in itself. His aim is to draw attention to what he has to sell. A chemist discovers a valuable formula. He dies suddenly. Immediately after his death, his laboratory is burned, and the formula is lost. The story writer might use this setting to picture the patient labor of the discoverer and to make us feel the great loss to the world. On the other hand, the president of a bank has a different purpose in mind when he uses this incident to tell a story that may induce you to hire a safety deposit box, in which to keep your valuable papers. You have probably read the following story that Franklin told about the whistle. When I was a child of seven years old, my friends, on a holiday, filled my pockets with coppers. I went directly to a shop where they sold toys for children; and, being charmed with the sound of a whistle, that I met by the way in the hands of another boy, I voluntarily offered and gave all my money for one. I then came home, and went whistling all over the house, much pleased with my whistle, but disturbing all the family. My brothers, and sisters, and cousins, understanding the bargain I had made, told me I had given four times as much for it as it was worth; put me in mind what good things I might have bought with the rest of the money; and laughed at me so much for my folly that I cried with vexation; and the reflection gave me more chagrin than ...
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Product Details

  • ISBN-13: 9781458895288
  • Publisher: General Books LLC
  • Publication date: 10/14/2010
  • Pages: 64
  • Product dimensions: 7.44 (w) x 9.69 (h) x 0.13 (d)

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