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Practical Genius: A 5-Step Plan to Turn Your Talent and Passion into Success



Forget what you think you know about genius. It’s not a magical, elusive gift — a “lightning bolt from the gods” that strikes people like Einstein or Mozart, but not the rest of us. Everyone’s got genius, but it’s up ...

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Practical Genius: The Real Smarts You Need to Get Your Talents and Passion Working for You

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Forget what you think you know about genius. It’s not a magical, elusive gift — a “lightning bolt from the gods” that strikes people like Einstein or Mozart, but not the rest of us. Everyone’s got genius, but it’s up to you to find it, put it to work, and watch it change your life. This book will show you how to:


Where do your passions and your talents meet?


What’s your story, and how do you share it with others?


Who do you need in your tribe?


How do you feed and care for your genius?


Why are your contradictions actually your largest competitive advantage?

The outcome is a profound revelation: You have the tools and ability to realize greatness both in and out of the workplace.

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Editorial Reviews

From the Publisher

Practical Genius combines unstoppable optimism with unflinching straight talk to coach you through the process of uncovering your talents and putting them to work. There’s a genius inside you, and Gina Rudan is the person to help you let it out.”

—Daniel H. Pink, author of Drive and A Whole New Mind

Practical Genius is the kind of book whose time has come. Its message is must reading for those who want to live and contribute fully—and who don’t want an illness or accident to be their wake-up call!”

—Christiane Northrup, M.D., author of Women’s Bodies, Women’s Wisdom

“Gina motivates people to life-transforming action with her witty, manifesto-style message. And she offers the inspiration and skills we need to compete and succeed, but above all, to fully realize our potential."

—Naomi Wolf, author of The Beauty Myth

"Gina’s vision of a world of people intensely and intuitively connected by their activated genius is gorgeous. Practical Genius sets an exciting course for the individual and the community, and it’s a journey not to be missed."

—Jeff Rosenthal, Co-Founder of Summit Series

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Product Details

  • ISBN-13: 9781451626056
  • Publisher: Touchstone
  • Publication date: 1/8/2013
  • Pages: 203
  • Sales rank: 781,379
  • Product dimensions: 5.30 (w) x 8.00 (h) x 0.60 (d)

Meet the Author

Gina Rudan is the founder and president of Genuine Insights, Inc., a contemporary professional development and training practice. Before launching her own firm, Rudan worked at Fortune 500 companies including Avon Products and PR Newswire. She is also the founder of TEDxMIA and lives in Silicon Valley with her husband and son. Visit her at

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Table of Contents

Foreword Kevin Carroll ix

1 A Spark of Genius: Where the Journey Begins 1

2 Identify Your Genius: Only You Can Find It 23

3 Express Your Genius: It's Time to Tell Your Story 57

4 Surround Yourself With Genius: You Are Who You Walk With 93

5 Sustain Your Genius: Find What Fuels You 135

6 Market Your Genius: Where the Rubber Meets the Road 165

Epilogue: A Call to Genius: Back to the Beginning 189

Acknowledgments 191

Index 195

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