Practical Guide to Integrated Marketing Communications: Planning and Developing a Strategy

Practical Guide to Integrated Marketing Communications: Planning and Developing a Strategy

by Tom Brannan
     
 

The successful integration of all aspects of marketing communications is essential if you are to get the most out of the inevitable budget restrictions. This book shows you, in a practical manner, how to:

  • Plan for an integrated approach
  • Develop the overall strategy
  • Shape individual campaigns
  • Select the right techniques
…  See more details below

Overview

The successful integration of all aspects of marketing communications is essential if you are to get the most out of the inevitable budget restrictions. This book shows you, in a practical manner, how to:

  • Plan for an integrated approach
  • Develop the overall strategy
  • Shape individual campaigns
  • Select the right techniques
  • Assemble the plan Resource the activity.

Product Details

ISBN-13:
9780749415204
Publisher:
Kogan Page, Ltd.
Publication date:
11/28/1995
Series:
Marketing in Action Ser.
Edition description:
Second Edition
Pages:
143
Product dimensions:
6.06(w) x 9.17(h) x 0.43(d)

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