Practical Management Science (with CD-ROM, Decision Tools and Stat Tools Suite, and Microsoft Project 2003 120 Day Version): Spreadsheet Modeling and Applications (with CD-ROM Update) / Edition 3by Wayne L. Winston, S. Christian Albright
Pub. Date: 08/02/2006
Publisher: Cengage Learning
This text takes an active-learning approach, providing numerous examples and problems so students can practice extensively with a concept before moving on. Four types of problems skill-building, skill-extending, modeling, and cases are graded within sections and chapters to help instructors assign homework. Another important feature is the way that the text
This text takes an active-learning approach, providing numerous examples and problems so students can practice extensively with a concept before moving on. Four types of problems skill-building, skill-extending, modeling, and cases are graded within sections and chapters to help instructors assign homework. Another important feature is the way that the text integrates modeling into all functional areas of business: finance, marketing, operations management using real examples and real data. The text emphasizes modeling over algebraic formulations and memorization of particular models. Shell files are also provided so that instructors can give students as much or as little information as they need.
- Cengage Learning
- Publication date:
- Edition description:
- 3RD PKG
- Product dimensions:
- 7.94(w) x 10.14(h) x 2.55(d)
Table of Contents
1. Introduction to Modeling. 2. Introductory Spreadsheet Modeling. 3. Introduction to Optimization Modeling. 4. Linear Programming Models. 5. Network Models. 6. Linear Optimization Models with Integer Variables. 7. Nonlinear Optimization Models. 8.Evolutionary Solver: An Alternative Optimization Procedure. 9. Multi-Objective Decision Making. 10. Decision Making Under Uncertainty. 11. Introduction to Simulation Modeling. 12. Simulation Models. 13. Inventory Models. 14. Queueing Models 15. Project Scheduling Models. 16. Regression and Forecasting Models.
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Positives: APPLIED, practical, user-friendly and clearly explained, comes with analytical software and will teach you how to use it, gradual skill-building excercises. Negatives: Where is the mathematics? Last time I checked business modelling/operations research was a mathematical subject [mathematical programming]. There are virtually NO mathematical formulas or treatments in this book, nada! All is done by manipulating cells and tables in the software [an Excell-prodigy]. You just click and drag. This is fine if what you seek is the illusory self-suggestion that you think you know what business modelling/O.R. is. For one thing, by excluding the math you won't be able to understand the published research done in BusMod/OR and how to write down your own work mathmatically for others to read. Without the maths you won't understand the mechanics behind what you are doing, you simply fake it and let the computer take that responsibility. The idea behind this book is fantastic, but it cheats the student by not teaching the corresponding mathematics behind it.