Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

Practical Pricing: Translating Pricing Theory into Sustainable Profit Improvement

by M. Calogridis
     
 

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.  See more details below

Overview

This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Editorial Reviews

From the Publisher

"Calogridis s book gives a thorough, well-rounded plan to managers who want to improve their companies profitability through effective pricing strategies and tactics. His experience and insights offer answers to a wide range of dilemmas that would otherwise erode margins. True to this book s title, he gives lots of practical advice in an uncomplicated, conversational manner." - Kevin Mitchell, President, The Professional Pricing Society

"It is clear that Michael Calogridis has lived the role of a pricing manager. In Practical Pricing, he provides the type of guidance (along with candid discussions of the potential pitfalls) that only come from spending years promoting and implementing pricing improvement projects in large organizations. I don t know of any other book that discusses the required cultural-change component of implementing new pricing strategies as well as this book does." - Dr. Mark Ferguson, Steven A. Denning Professor of Technology and Management, Georgia Institute of Technology College of Management

"Truly relevant and close to practice . . ..I am convinced this book will resonate very positively with pricing practitioners." - Chairman of Simon-Kucher

"This book allows one to understand the complexity of making such a decision. In short, this book is a must read for any pricing manager who makes pricing decisions regularly." - Journal of Revenue and Pricing Management

Product Details

ISBN-13:
9780230614604
Publisher:
Palgrave Macmillan US
Publication date:
01/29/2010
Edition description:
2010
Pages:
190
Product dimensions:
6.00(w) x 9.30(h) x 0.70(d)

Meet the Author

Michael Calogridis has over 15 years total experience in consulting roles supporting development of pricing programs and strategies for companies in healthcare, telecommunications, retail, consumer goods and defense & aerospace.

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