The Practice of Public Relations / Edition 11

The Practice of Public Relations / Edition 11

by Fraser P. Seitel
     
 

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in

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Overview

Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.

The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.

Product Details

ISBN-13:
9780136088905
Publisher:
Prentice Hall
Publication date:
01/15/2010
Series:
Pearson Custom Business Resources Series
Edition description:
Older Edition
Pages:
480
Sales rank:
1,328,479
Product dimensions:
7.90(w) x 9.90(h) x 0.90(d)

Related Subjects

Table of Contents

Part 1 Evolution
Chapter 1 What Is Public Relations, Anyway?
Chapter 2 The History and Growth of Public Relations

Part 2 Preparation/Process
Chapter 3 Communication
Chapter 4 Public Opinion
Chapter 5 Management
Chapter 6 Ethics
Chapter 7 The Law
Chapter 8 Research

Part 3 The Publics
Chapter 9 Media Relations/Print & Broadcast
Chapter 10 Employee Relations
Chapter 11 Community Relations
Chapter 12 Government Relations
Chapter 13 Consumer Relations
Chapter 14 International Relations

Part 4 Execution
Chapter 15 Public Relations Writing
Chapter 16 Writing for the Eye and Ear
Chapter 17 Integrated Marketing Communication
Chapter 18 Public Relations and Social Media
Chapter 19 Crisis Management
Chapter 20 Launching a Career

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