Practices of Looking: An Introduction to Visual Culture / Edition 2

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Overview

This comprehensive and engaging introduction to visual culture explores the ways we use and understand images. It looks at painting, photography, film, television, and new media across the realms of art, advertising, news, science, and law. Authors Marita Sturken and Lisa Cartwright present the diverse range of approaches to visual analysis that have emerged in the last few decades, and lead the reader through the key theories of visual culture in an accessible and highly readable approach.

Including over 180 images, this truly interdisciplinary and beautifully designed book aims to be a comprehensive introduction for anyone interested in images, and the key text for courses across a range of disciplines including media and film studies, art history, photography, and communication.

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Product Details

  • ISBN-13: 9780195314403
  • Publisher: Oxford University Press, USA
  • Publication date: 1/2/2009
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 496
  • Sales rank: 122,388
  • Product dimensions: 8.40 (w) x 10.90 (h) x 0.60 (d)

Meet the Author

Marita Sturken is Associate Professor at the University of Southern California, teaching cultural studies, popular culture, and issues of technology and culture. She previously worked as a critic in independent film and video, and is the author of; Tangled Memories: The Vietnam War, the AIDS Epidemic and the Politics of Remembering, University of California Press (1997) and Thelma and Louise, British Film Institute Modern Classics Series (2000). Lisa Cartwright is Associate Professor at the University of Rochester, and Director of the Susan B. Institute for Gender and Women's Studies. She is the author of Screening the Body: Tracing Medicine's Visual Culture and co-editor of The Visible Woman: Imaging Technologies, Gender and Science

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Table of Contents

CHAPTER 1: IMAGES, POWER, AND POLITICS
Representation
The Myth of Photographic Truth
Images and Ideology
How We Negotiate the Meaning of Images
The Value of Images
Image Icons
CHAPTER 2: VIEWERS MAKE MEANING
Producers' Intended Meanings
Aesthetics and Taste
Collecting, Display, and Institutional Critique
Reading Images as Ideological Subjects
Encoding and Decoding
Reception and the Audience
Appropriation and Cultural Production
Re-appropriation and Counter-Bricolage
CHAPTER 3: MODERNITY: SPECTATORSHIP, POWER, AND KNOWLEDGE
The Subject in Modernity
Spectatorship
Discourse and Power
The Gaze and the Other
The Gaze in Psychoanalysis
Gender and the Gaze
Changing Concepts of the Gaze
CHAPTER 4: REALISM AND PERSPECTIVE: FROM RENAISSANCE PAINTING TO DIGITAL MEDIA
Visual Codes and Historical Meaning
Questions of Realism
The History of Perspective
Perspective and the Body
The Camera Obscura
Challenges to Perspective
Perspective in Digital Media
CHAPTER 5: VISUAL TECHNOLOGIES, IMAGE REPRODUCTION, AND THE COPY
Visual Technologies
Motion and Sequence
Image Reproduction: The Copy
Walter Benjamin and Mechanical Reproduction
The Politics of Reproducibility
Copies, Ownership, and Copyright
Reproduction and the Digital Image
CHAPTER 6: MEDIA IN EVERYDAY LIFE
The Masses and Mass Media
Media Forms
Broadcast, Narrowcast, and Webcast Media
The History of Mass Media Critiques
Media and Democratic Potential
Media and the Public Sphere
National and Global Media Events
Contemporary Media and Image Flows
CHAPTER 7: ADVERTISING, CONSUMER CULTURES, AND DESIRE
Consumer Societies
Envy, Desire, and Belonging
Commodity Culture and Commodity Fetishism
Brands and Their Meanings
The Marketing of Coolness
Anti-ads and Culture Jamming
CHAPTER 8: POSTMODERNISM, INDIE MEDIA, AND POPULAR CULTURE
Postmodernism and its Visual Cultures
Addressing the Postmodern Subject
Reflexivity and Postmodern Identity
Pastiche, Parody, and the Remake
Indie Media and Postmodern Approaches to the Market
Postmodern Space, Geography, and the Built Environment
CHAPTER 9: SCIENTIFIC LOOKING, LOOKING AT SCIENCE
The Theater of Science
Images as Evidence: Cataloguing the Body
Imaging the Body's Interior: Biomedical Personhood
Vision and Truth
Imaging Genetics
The Digital Body
Visualizing Pharmaceuticals
CHAPTER 10: THE GLOBAL FLOW OF VISUAL CULTURE
The Global Subject and the Global Gaze
Cultural Imperialism
Global Branding
Concepts of Globalization
Visuality and Global Media Flow
Indigenous and Diasporic Media
Borders and Franchises: Art and the Global
Glossary
Acknowledgments
Illustration

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