Predatory Marketing

Overview

What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.

Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on ...

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Overview

What do shoppers dislike most about shopping? What's the most common reason customers are turned off by ads? Which recent technology ranks highest as a consumer pet peeve? As founder and chairman of America's Research Group, Britt Beemer has spent the past two decades researching questions like these and learning how to virtually read the minds of American consumers.

Predatory Marketing is based on one powerful principle: find out what your competitors do best (don't focus on their weaknesses) and convince their customers that you can do it even better.

Applying this prescription to all aspects of marketing -- advertising, public relations, customer service, and sales -- Predatory Marketing reveals proven methods for winning customer satisfaction and loyalty. Including special nationwide Consumer Mind Reader surveys conducted exclusively for this book, Predatory Marketing is packed with hundreds of crucial facts, such as:

- The ten most budget-conscious cities in America

- The top ten reasons why advertising fails

- The eight characteristics of America's highest-rated retail salespeople

"Be first. Be right. Or be dead", Beemer teaches. Predatory Marketing is a gold mine of wisdom to help anyone in business not only survive, but win.

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Product Details

  • ISBN-13: 9780767901895
  • Publisher: Crown Publishing Group
  • Publication date: 1/28/1998
  • Pages: 288
  • Product dimensions: 5.50 (w) x 8.50 (h) x 0.50 (d)

Table of Contents

Acknowledgments vii
Introduction xi
1 What the Numbers Tell 1
Consumer Mind Reader #1 22
2 Everything You Need to Know About Trends 24
Consumer Mind Reader #2 51
3 Implementing a Marketing Strategy 53
Consumer Mind Reader #3 75
4 The Numbers Business Is a People Business 77
Consumer Mind Reader #4 101
5 The Vision 103
Consumer Mind Reader #5 124
6 Never Underestimate the Competition 126
Consumer Mind Reader #6 148
7 A Predatory Strategy 150
Consumer Mind Reader #7 171
8 The Niche Player 173
Consumer Mind Reader #8 198
9 The Long-term Strategist 200
Consumer Mind Reader #9 225
10 Customers for Life 227
Consumer Mind Reader #10 258
11 Nothing Is Constant but Change 260
A Personal Note From the Author 274
Notes 278
Index 282
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