Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational: The Hidden Forces That Shape Our Decisions

3.8 180
by Dan Ariely
     
 

"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
New York Times Book Review

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Overview

"A marvelous book… thought provoking and highly entertaining."
—Jerome Groopman, New York Times bestselling author of How Doctors Think

"Ariely not only gives us a great read; he also makes us much wiser."
—George Akerlof, 2001 Nobel Laureate in Economics

"Revolutionary."
New York Times Book Review

Behavioral economist and New York Times bestselling author Dan Ariely offers a much-needed take on the irrational decisions that led to our current economic crisis.

Product Details

ISBN-13:
9780061854545
Publisher:
HarperCollins Publishers
Publication date:
05/19/2009
Edition description:
Revised
Pages:
400
Sales rank:
231,962
Product dimensions:
6.50(w) x 9.00(h) x 1.50(d)

Table of Contents

Introduction How an Injury Led Me to Irrationality and to the Research Described Here

Ch. 1 The Truth about Relativity: Why Everything Is Relative - Even When It Shouldn't Be 1

Ch. 2 The Fallacy of Supply and Demand: Why the Price of Pearls - and Everything Else - Is Up in the Air 23

Ch. 3 The Cost of Zero Cost: Why We Often Pay Too Much When We Pay Nothing 49

Ch. 4 The Cost of Social Norms: Why We Are Happy to Do Things, but Not When We Are Paid to Do Them 67

Ch. 5 The Influence of Arousal: Why Hot Is Much Hotter Than We Realize 89

Ch. 6 The Problem of Procrastination and Self-Control: Why We Can't Make Ourselves Do What We Want to Do 109

Ch. 7 The High Price of Ownership: Why We Overvalue What We Have 127

Ch. 8 Keeping Doors Open: Why Options Distract Us from Our Main Objective 139

Ch. 9 The Effect of Expectations: Why the Mind Gets What It Expects 155

Ch. 10 The Power of Price: Why a 50-Cent Aspirin Can Do What a Penny Aspirin Can't 173

Ch. 11 The Context of Our Character, Part I: Why We Are Dishonest, and What We Can Do about It 195

Ch. 12 The Context of Our Character, Part II: Why Dealing with Cash Makes Us More Honest 217

Ch. 13 Beer and Free Lunches: What Is Behavioral Economics, and Where Are the Free Lunches? 231

Reflections and Anecdotes about Some of the Chapters 245

Thoughts about the Subprime Mortgage Crisis and Its Consequences 279

Thanks 331

List of Collaborators 335

Notes 341

Bibliography and Additional Readings 345

Index 355

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